SEO and Keyword Research:
The Quickest Way to Get Results
Search Engine Optimization, Keyword Phrases and Exact Matches
DISCLAIMER: Although the author has gone to great lengths to
make
sure the information on this page is completely accurate, you should
not make decisions or actions, regarding legal matters in business
without first consulting an attorney!
It all seems to be so overwhelming and confusing at times. You feel as if you need to be some technical wiz in order to start seeing your sites show up in the search engines.
With all of the ever changing "Google Relevancy and Compliance" how does an internet entrepreneur survive in this seemingly cut throat industry, if you're not some marketing Guru?
Simple... give them what they want.
I know, you were waiting for some big technical description
of what you need to do. Well, any one of my students can tell
you, I don't do complex and technical. I teach what you need
to do now, how to do it and how to maximize your results as
quickly as possible.
Let's start with your main website and what you need to have
in place, to make the search engine "Gods" happy, i.e.
(Google, Yahoo, MSN and Aol...for starters)
You should be shooting to make each of them happy, in the order I have listed them. You see, Google sets the context for what a good search engine should list and listing relevant, unique content that complies with what their readers are looking for.
Google, and all of the other internet search engine gods, are looking to do two things:
1. Provided relevant, unique, quality content for their readers
...and
2. Make money from advertising.
It's not your money they are looking for. Trust me, I know some
Internet Gurus who spend upwards of $200,000 per month on Google
Pay Per Click (PPC) advertising, and Google won't even talk to them
on the phone!
I don't know about you, but if I'm handing someone a couple of
million
in advertising a year, they had better be standing at their front
door
with tea and cookies asking how they can better serve me, instead
of closing the door on my face like I don't exist.
Listen, if you are an internet entrepreneur who nets less than $10 Million annually... you mean nothing to them, seriously, This doesn't mean that advertising on the search engines doesn't work, it simply means that they don't care about you, or the pennies you lose with them everyday.
The mistery that is behind the Big Dawgs up at Google
headquarters is,
"What are their rules and why don't they tell us where to find a
comprehensive overview of their rules? It's simple, they don't want
to make it easy for the cash gifters, gambling and porn sites to
advertise with them.
Long has been the day since you've seen a paid ad for some penis enlargement drug on the search engines. This is why they make it difficult, that is NOT the type of ads and content, as well as clients they are looking for.
So, when you think getting listed in the search engines is
difficult, you
can thank the thieves and scammers for that one. But, there actually
is a very simple solution to what you need to have on your website,
and what you need to do to get awesome page listings in the big
search engine.
Oh yeah... I'm going to list what you need in quick bullets here, so you can see what you need to have, and what you may need to add to your existing site.
Ready?
Here we go! :
1. Privacy Policy:
If you are collecting email addresses or taking orders online,
you need
to have a privacy policy. You can find templates for these online,
but
I would actually suggest consulting an attorney who is privy to the
regulations and laws pertaining to internet marketing and
e-commerce.
You should have a link to your Privacy policy show up at the
bottom of
each of your sales pages, thank you pages and lead capture pages.
2. Terms and Conditions:
Making sales?
Do your customers have a reference to look at stating your refund policy, user of website policy and so on?
If not... get cracking, if you don't have this page in place, you
can get
burned real quick... by the way, the search engines look for step 1
and 2, as well as the next few! HINT HINT!
3. Contact Us:
It is not only crucial for your search engine listings to have
this and
the above pages, but if you have or are considering starting a
business online... it is the LAW to have this. You must provide a
page that has some sort of contact information for you or your
business.
If you are not willing to expose some of this information, such
as
a support email address and a physical mailing address, then your
really don't have any business being online. The search engines want
to see that you are a legitimate entrepreneur who is willing to
share how to
get in contact with them.
There are two types of internet entrepreneurs...
A. Those who are open with communicating with their customers in
some format or media.
B. Those who don't believe in their product or service enough,
where
they make allowing their customers to contact them very difficult...
which one do you think the search engines are going to pay more
attention to?
4: About Us:
This is one, oddly enough, I tend to forget from time to time. Listen, people don't want to look at an about us page that is an auto-biography. They want to see your credibility up front, a bit about the personal side of you, and why you are providing the resource (product, service, website, blog etc.)
This page is extremely important. The last four pages that I have
listed
above, has just moved you into the ranks of becoming a site that all
of the search engines will list... but we need to help them along.
Next, submit your site to all of the major search engines and search engine directories you can find. Do 50 -100... what? You didn't realize there were that many? Huh, that many and MORE!
Just do a simple Google search for Search Engine Directories, and
you should be on your way with that step.
Next thing you should do, is continuously create new content
pages
that are keyword optimized (we will go over that in a keyword
research
article that I will be adding soon!)
The last thing a search engine wants to do, is list a site that
has not
been actively contributing content to their own site. Like I said,
they
are looking for original, NEW, unique content for their readers.
This is why many people create a blog.
SIDE BAR:
I teach an amazing approach to blogging in the WEST Program in
our
Quick Start Module (which is month one.) Talk about getting listed
on the search engines fast, you can be in top listings for your
keywords in 30 minutes to a few hours! Be sure to click the Join now
button to check it out.
Oh yeah... blogs!
Create a WordPress blog that you host yourself... not through WordPress.com
I teach this in WEST, so I won't take the time to teach it hear, when I've spent months creating the full 56 video training in the Quick Start Program alone. (and that's just the first part of the first month's module! HEHEHE)
Look, there's a lot more that goes on in SEO and keyword research, but just get cracking with what I've explained above, that is definitely a great start.
If you are serious about building a truly successful business, be
sure
to at east take a look at WEST and, when it resonates with you, get
your self signed up by clicking the pulsating "Join Now" button in
the top navigation of this site.
Author:
Bob Yeager has spent 13 years researching, strategizing and
implementing his marketing tactics. He went from Welfare to five
figures online in 30 days. Then, from 5 to 6 figures in 3 months,
within the next nine months he hit his first 7 figure mark... he
knows this stuff, trains countless entrepreneurs from around the
world, and has created an intricately established video training
program that will literally take you from A-Z in creating a
successful internet business... Click Join Now above to begin in the
next 5 minutes!
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