The WEST Program Blog » Wikipedia

Just Saying it Doesn’t Make it True

Bob Yeager — Tue, 29 Dec 2009 10:16:24 +0000

: Image via Wikipedia

A Guide for the Liars of Marketing and Sales

“Bat Guana is Responsible for 2% of the World’s Methane Poisoning!”

It’s ironic.

If you were to read that headline in a trashy tabloid or gossip magazine, you wouldn’t give it a second thought and you’d be happy with going about your day. Yet, if you were to read that same headline on a newspaper or sales page you’d give it some thought and perhaps read further.

Is the statement true? I seriously don’t know, but it isn’t my job to know that is it? Alright, enough of the cloak and dagger stuff, I’ll get to my point. If you are a sales or marketing professional there is one solid truth you and the rest of us must live by. Just because we say it’s so, doesn’t necessarily mean it’s true. There has to come a point in time where marketers and sales people hold themselves accountable for the claims they make. Even if those claims reside in a three lined piece of ad copy, you have to back up your facts.

Even the FTC is jumping on board with this. Recently the FTC released ammendments to long existing guidelines about the whole “results are not typical testimonials.” It would seem some of the juice, snake oil, pills and potion pushers wereflying a bit to close to restricted airspace with company and corporate testimonials that laid claim to some pretty outrageous results. In today’s world there are two types of consumer and buyers. On one side, there is the consumer who consumes some, then more, then more and before you know it their credit card bills are more than they make in a year and it’s your fault they spent money they didn’t have.

Some could say that statement is from a marketer so it doesn’t necessarily mean it is true. You’d be right. But, the marketing industry has tested time and again that most consumers are not aware of all the purchases they have made over a twelve month time period. Further, most consumers do not understand what they are purchasing or, don’t even understand it after they have purchased it. I can take this even further to state my own research has shown that nearly ninety percent of consumers facing buyer’s remorse will not even ask for a refund or return a product because they believe it will be too much of a hassle or cost them more in the long run.

It’s sad the sales and marketing industries have become professions where a lie is more common than the whole truth. Imagine this, if for just a moment:

You are a professional author who has just met a team of scientists who have discovered a cure for cancer. You ask the scientists for permission to write about their discovery with the hopes more agencies will help fund their discovery and testing. You write your book, it gets picked up by a publisher and the publisher asks for results based testimonials. You’re stuck. You have nothing to present this publisher with since the discovery is barely out of the testing phase. You are attempting to sell an idea or product without backing up what it will do for the end user.

In another scenario, all the above applies except for the fact you have scientific data and research that shows what the scientists’ testing has discovered and what their projected progress could be if they had the proper funding. This allows for an educated decision to be made by your publisher and investors.

In both scenarios, there was a passion surrounding an idea or “product”. In the first scenario, the author (or marketer) was providing no substantial proof of the benefits of such an idea or product.

In the second scenario, were testimonials provided? Did the author have statements from human test subjects that sold results or miraculous cases of cancer being cured? No, in both cases no user or results based testimonial was utilized or needed. Although, in the second scenario, the author presented data and projection which could allow the end reader to come to a specific conclusion. This is called pre-supposition and it allows our consumers or audience to come to their own conclusions based upon FACTS we as sales people and marketers may present to them. No smoke and mirrors, no hyped up sales claims or testimonials; they simply have the facts and benefit information of the products or services you are selling.

Imagine, a world of marketing and sales where the consumer is savvy to marketing and sales tactics. Oh… they already are savvy you say? Imagine a world where marketers are too reliant on results based testimonials instead of facts and benefits of a product that can be proven. Really, marketers and sales people are already too reliant on hyped up claims and testimonials?

Imagine this for a moment. What if buyers could come into a sales or marketing situation and be presented with the solution they are looking for? What if they could learn what all the benefits are that your product has to offer while still learning how much it is going to cost them, how much it will save them compared to your competition and what level of a solution it will provide? In this scenario, you could weed out buyer’s remorse. With these elements laid in place, you would no longer need worry or rely on results based testimonials. With the straight honest truth without the hyped claims, you’d have to rely on your product or services own merits and value.

Here’s my final question for you. Could you do this for your market place or, does your product need the hyped up claims?

Would you like to learn the honest way of doing business in marketing and sales without all of the hyped up tactics but instead achieve bigger results by being honest? Click Here

Interesting Posts on Other Blogs Related to this Blog

Share and Enjoy:

Internet Marketing Customer Support Service

Bob Yeager — Wed, 24 Jun 2009 21:38:21 +0000

: Image via Wikipedia

Internet Marketing Customer Support Service: The Customer is Wrong

I deal with it every day and recently a friend of mine, Barry Goss, showed me this video about customer service. Internet marketing customer service is a bit different than traditional businesses. Many times we see emails like this:

“Hi Bob

I know you said the special offer you were making was only available until noon Eastern time last Wednesday, but I just got the money for it and I need you to put that web page back online.”

My answer to this one… “Ah, no… the offer also said no exceptions.”

Or this one,

“Hi Bob,

Your WEST program is $1997 or a payment plan. I only have a thousand dollars. I’ll pay you that until I make some money online then I’ll pay you the difference.”

WHAT?! Seriously, this isn’t a trade show or a market where you can haggle prices. Internet based businesses are businesses all the same. We don’t haggle prices and we do sell products and services that we have created to provide solutions to people. When you do business this way, you are showing that business person that you cannot be trusted as a customer and you are also, on a subconscious level, devaluing that service within your own mind.

From the position of a business owner, I like to picture the customer in my mind as if they were standing right in front of me, speaking to me one on one with this type of haggling. Then, I wish to myself that I could record this conversation on video so they can see what they look like and hear how foolish this haggling all sounds.

Sometimes, I realize, we build strong relationships and bonds with the people that subscribe to our newsletters and purchase our products, but at the same time, by haggling price with the vendor, you are devaluing their service and pulling food out of the mouths of their family. For many online business owners, you may even be taking away the only profit that they have made all month long!

It’s not right. Vendors and product creators online work just as hard as other folks in traditional businesses, many times they work harder to make a buck. The next time you want to haggle price… take a look at this video and think about how this comes across to the product owner. Take a look below:

Click Here to Do Real Business and Become a Real Customer as Well

Interesting Posts on Other Blogs Related to this Blog

Share and Enjoy:

Direct Response Marketing: Merge the Online and Offline Worlds!

Bob Yeager — Tue, 23 Jun 2009 15:07:02 +0000

: Image via Wikipedia

“Direct Response Marketing Secret Being Released”

My sincerest apologies for being so behind on this. There are many things that I teach in the WEST program, one of which is NOT Direct Response Marketing. Imagine you are stuck on a deserted island and you have absolutely no way to get off that island unless you make $1ok NOW!

Well.. a good friend of mine, Alan is doing that because of a dumb bet that he made with another friend of mine, Erik.

Here’s the thing, all hype aside, these guys just opened the doors to something so big… I bought it before I even decided to tell you about it! Buy is a big word… I paid for shipping… that’s it up front!

Wanna grow your business like I am doing for WEST and eWeb? Take a look and know that some of the biggest IM guys in the industry just sent a few thousand people to this… click here now!

Interesting Posts on Other Blogs Related to this Blog

Share and Enjoy:

Real Internet Business, Hoax or Myth?

Bob Yeager — Tue, 16 Jun 2009 04:04:46 +0000

: Image via Wikipedia

Real Internet Business: Hoax or Myth

Did you catch it? Real Internet Business “HOAX” or “MYTH” At first I didn’t do it on purpose, just sounded like a good title, but then I realized that a hoax is something that somebody has made up and a myth is a story that may or may not have been fabricated or over exagerated.

Real internet business is neither a hoax or a myth, simply real business. When you are starting out online, the first thing that you should realize is that there are two types of people doing legitimate business out there.

Those who want to make a few hundred or thousand dollars more a month with a hobby business
Those who want to make an extra 5, 6, or 7 figures a year.

Personally, when I started out online, I just didn’t want to have to scrounge for change, recycle aluminum cans or find the welfare check in the mailbox any more. I wanted to provide for my family and just start a nice quaint little business. The funny thing was, I found out quickly that if you work as diligently in an online business, as you do in an offline business, you could amass a fortune pretty quick.

I mean, I’ve owned brick and mortar and sales businesses offline, but when I got started on the internet, I really didn’t know what everybody was whining about. Seriously, for the most part everybody’s make money course or product can show you how to do something and get certain results.

It may be a different set of results than what you are looking for, but results none the less. There are sales conversions and traffic, search engine listings and comments and the list goes on and on.

Funny thing is, when you see that one thing that you do in your internet business increases your sales conversions, perhaps doing a bit more of that one thing or even creating more of those things that you did that to… could possibly increase your sales again.

It’s all about building sites, generating content and doing the math right. You have to be creating content if you’re online. You also have to learn some techy stuff, but nothing that can’t be learned by my cousin Joe Bill Bob who eats his own ear wax… part of the family is from WAY up in the hills

But you get my point. A real internet business is not about glam, shiny cars and lounging on a beach all day. A real internet business is about ethics, morals and doing the job well and doing it right.

If you’d like to learn the most thorough education you will ever find on the internet about properly creating a business, be sure to check out the WEST Program by CLICKING HERE (subtle hint:)

Interesting Posts on Other Blogs Related to this Blog

Share and Enjoy:

PPC Bully 2.0 Scam, Shadow Review and Bonuses

Bob Yeager — Thu, 28 May 2009 04:19:04 +0000

: Image via Wikipedia

PPC Bully 2.0 Scam, Shadow Review and Bonuses

Here we go again. Another product launch with another adword campaign and keyword spy tool. Are you getting tired of it yet? Well, some marketers are and here’s why. 90% of the people who will purchase the PPC Bully 2.0 will get it, pay monthly membership fees, screw up a few adwords campaigns, lose a ton of money and blaim it all on the tool and say PPC Bully 2.0 is a scam or a keyword spy tool.

There will be a slew of others, about 3% of the buyers who will use it properly and not abuse the system and say, “This thing works great and I can’t wait for… blah blah blah.

Then you’ll have the rebel affiliate marketers claiming, “Get PPC Bully 2.0 and I’ll give you these Bonuses, when you buy through my link!. Here’s a game plan for ya… how about we go back to old school, where we didn’t expect anything more out of a product except we buy it, we try it and if we like it and it works, we keep it! Or, send it back if it doesn’t do what it says.

I can say this, the attrition rate of PPC Bully 2.0 will die out within the year. Here’s why. You will have marketers blowing one anothers’ adwords campaigns with the tool. Click Bank affiliates are going to get sick of everyone knowing what products they are promoting and which adwords ads they have out there, as well as, which keywords they are using and what their costs are.

Then you will have others who don’t know their ass from a whole in the ground:

Then there will be all of those who talk smack on me writing this article and why I should keep my mouth shut about this stuff. Well, here’s the deal buy PPC Bully 2.0 by clicking here. I personally am advising you against it, as an Internet Strategy Mentor, but if you are going to go against my better judgement, buy it through my link so I can get paid for your lack of listening to those who know what is happening.

You also have the option of actually learning the correct way to do internet marketing and actually building a sustainable business the right way, without having to worry about “beating Google Adwords” or spending any money on adwords for that matter. That’s up to you. Is PPC Bully a scam? Of course not. Is it black hat? Not really, they aren’t doing anything illegal or misleading. Is it a solid way to do sustainable Click Bank Marketing or Adwords Advertising? NO, absolutely not, but I do think it will work for a short time and if you are savvy with adwords, go ahead and grab it… and keep it until you see your results fading.

Or… Sign up for the World Entrepreneur Success Training Program (WEST) that is in the process of becoming an accredited UK University training program, that gives you endless university level training on the right way, the efficient way and the profitable way to go from 4 to 5 to 6 to 7 figure incomes, if you have the will within you and see what REAL entrepreneurs do when they want true freedom.

You can only see what a scam is, shadow reviews and how worthless bonuses are if you try the product. You can also only experience quality when you work with a team of entrepreneurs from around the globe and stop trying to educate yourself when there are proven internet money systems to learn.

Interesting Posts on Other Blogs Related to this Blog

Share and Enjoy:

Bob Yeager’s WEST Program Family ~ Touching!

Bob Yeager — Thu, 14 May 2009 04:51:08 +0000

: Image via Wikipedia

What is The World Entrepreneur Success Training Program? It’s Family

As always, I love scouring the Internet, late at night and coming across the WEST Program Global Family’s sites, blogs and videos. I don’t know what it is really, maybe the connection, the heart and being able to actually see the faces of my students instead of them being whispers and digital signatures. Please, anyone who stops by, take some time to check out each of their blogs. This is a great cast of people and they truly do show alot of heart when they write.

Thanks WEST Students
Bob

Shona asked me a while back, why is it that I’ve bought alot of other courses and PDFs and I’ve never started to see the results or take action at this level, until the WEST Program. Because Bob Rocks Shona! Nah… it’s because the WEST program isn’t just Internet Marketing. Each of our lessons also focus on individual learning and are integrated with personal development. Check out Shona’s Video with her adorable little one:

Check out Shona’s Blog by Clicking Here

Cate Says…she makes me blush. Cate is from the other side of the world, at least from where I sit, all the way over in Australia. She speaks with a wickedly fierce softness but you can tell this lady could bite if she wanted to… just kiddin Cate I’ve know Cate for some time, but she had never trained under me before and she always seems to be excited when there are new lessons and developments in WEST… thanks for sticking with it Cate

Ahhh… Cara. My partner in crime. You see, Cara and I were in Magnetic Freedom’s MAP program a couple of years ago. She was teaching me how to send emails, while I was teaching her how to study the personality traits and characteristics of others. Thereafter, Cara joined me as the co-host of Out-Side the Box LIVE! and soon became a member of The WEST Program… never a dull moment when Cara is around:) She actually spills the beans on a super simple strategy I had given her… listen close, it’s so simple you may miss it!

This next video was shot just after I had met a guy from Rhode Island, Mike Silva… finally! Another dude… and he’s from the East Coast Anywho, Mike really didn’t know much about me, and he was a bit of a veteran on the Internet, but I thought perhaps I might have a few tricks up my sleeve that good ole’ Mikey Boy hadn’t figured out yet. From that point on, where Mike learned and began to dominate Google, we decided to partner up… yep, WEST students aren’t just students to me, they are friends, students, family… and when they got the goods… I’d be more than happy to work with them! Along with Mike we are also working with Mike’s partner in crime, Keith Dennis from the UK… and they are the mad men behind the educational portal that is now The World Entrepreneur Success Training Program. Here’s Mike:

I will have more from WEST students very soon and alot of new faces to show off. To me, the Internet Marketing Community is beginning to lose a bit of credibility. There are a lot of characters out there that seem like they are consistently promoting the new “Tell All Product” of the week. Hmmm, you’d think by now they would find one that they could stick with, that would continue to grow their business… you’d think by now, they would’ve found the only TRUE Internet Marketer’s online university in The WEST Program… they’ll figure it out one day

By the way, a big welcome to SEO Genius Paul Counts. Not only for joining our elite JV Team, but also for joining on the soon to launch company eWeb Marketing Management. The new online Internet Marketing Solutions firm for medium, small, and large businesses online or off, that are looking to grow their revenue. More on that will be released soon by myself, Mike Silva, Keith Dennis, CoraLyn Hughes, Cara Yowell, and our new head of SEO Paul Counts! Stay tuned!

Interesting Posts on Other Blogs Related to this Blog

Share and Enjoy:

Pittsburgh Small Businesses Online

Bob Yeager — Sun, 26 Apr 2009 00:55:24 +0000

: Image via Wikipedia

Pittsburgh Small Business Booming in the Recession with the Internet

Sometimes, it’s not easy to be a small business. For Pittsburgh, business isn’t always profitable and many business owners don’t realize that they are leaving a mint of profits right on the table. The amazing fact is, is because their customers or market are not looking for them by walking down a sidewalk or in the Yellow Pages. Customers are searching for your business on the Internet.

This is where I usually begin to lose a small business owner or an entrepreneur. The idea of advertising on the internet seems risky to them. Here’s the deal, most of the ways to get traffic to your business, utilizing the internet, isn’t even something that you pay for. If you have the right SEO professional and a top marketing consultant that understands Internet marketing, a campaign can be set up in no time, even for special promotions, and you’ll find that getting to be #1 on the front page of Google is very easy, and you’d be staring your customers right in the face.

Using the Internet to Boom Pittsburgh Small Businesses

I’ve been working with small business owners for quite sometime now, and they are usually amazed at how quick I can have them seeing tangible results. But, you may be wondering why so many small businesses leverage the Internet and fail at achieving results? It’s simple. They don’t know what they’re doing… big epiphany there huh?

As an Entrepreneur or Small Business Owner, You Should be Focused on Two Things:

How to monetize your customers or traffic
How to make your profits grow, so you can work less.

Really, isn’t the purpose of being a business owner or entrepreneur to enjoy a life of financial freedom? To be able to spend more time with your family or having fun, is probably much more appealing than the job you have created for yourself that you have titled your business.

This is where I have to get real with small business owners, especially in Pittsburgh

YOU are not a marketer. YOU are not specialized in advertising, marketing and the internet. Also, you cannot just pay to have a website placed online and expect droves of people to come to it. Like any form of marketing media, you must get it in front of the eyes of your customers. You need a local Pittsburgh Internet Business Consultant who has handled hundreds of industries, using proven techniques and marketing campaigns that have got a proven track record, not some new pie in the sky trick!

This is done by properly placed SEO, Blogging, PPC, CPM, CPA, Viral Video, and many other forms of marketing. But you should not have to concern yourself with learning this process, when some of us have spent almost 15 years learning, testing and implementing proven systems to work. Get with the program. The Internet is a different animal than offline marketing and media advertising, and there has to be someone who is keeping up with the times and implementing regular specialized strategies to have it working for you.

As a Pittsburgh Small Business Owner, wouldn’t you like to see your business having a regular stream of targeted, qualified customers and clients? Whether you are a floral designer, a doctor, dentist, real-estate agent, mechanic or lawyer; don’t you deserve to create more for your business, yourself, your community and your family? Well, you can’t do that if only those in your neighborhood know that you exist. Learn to consult with professionals in the Internet Marketing industry to grow your business during the down times in the economy.

If you would like to know what the Internet can do for you, email Bob Yeager, creator and President of the World Entrepreneur Success Training Program (or WEST) at thewestprogram @ gmail.com Only serious inquiries will be considered, and you must tell me what your business is, product focus and leave your name, email and contact phone number in order to be considered.

Bob Yeager works with Entrepreneurs from around the world, consulting and educating them to grow their profit potential to anywhere from 30% to 500% annual increase. He can only take 5 private clients in the Pittsburgh area per year and will not work with your competitors or anyone else in your industry simultaneously.

If you would simply like to educate yourself on how to do these tasks for yourself, join Bob Yeager’s online Internet Marketing University at http://www.TheWESTProgram.com If you would like to research Bob a bit, just go to Google.com and search Bob Yeager… you’ll be sure to find ALOT of information.

Interesting Posts on Other Blogs Related to this Blog

Share and Enjoy: