The WEST Program Blog

A Guide for the Liars of Marketing and Sales

“Bat Guana is Responsible for 2% of the World’s Methane Poisoning!”

It’s ironic.

If you were to read that headline in a trashy tabloid or gossip magazine, you wouldn’t give it a second thought and you’d be happy with going about your day. Yet, if you were to read that same headline on a newspaper or sales page you’d give it some thought and perhaps read further.

Is the statement true? I seriously don’t know, but it isn’t my job to know that is it? Alright, enough of the cloak and dagger stuff, I’ll get to my point. If you are a sales or marketing professional there is one solid truth you and the rest of us must live by. Just because we say it’s so, doesn’t necessarily mean it’s true. There has to come a point in time where marketers and sales people hold themselves accountable for the claims they make. Even if those claims reside in a three lined piece of ad copy, you have to back up your facts.

Even the FTC is jumping on board with this. Recently the FTC released ammendments to long existing guidelines about the whole “results are not typical testimonials.” It would seem some of the juice, snake oil, pills and potion pushers wereflying a bit to close to restricted airspace with company and corporate testimonials that laid claim to some pretty outrageous results. In today’s world there are two types of consumer and buyers. On one side, there is the consumer who consumes some, then more, then more and before you know it their credit card bills are more than they make in a year and it’s your fault they spent money they didn’t have.

Some could say that statement is from a marketer so it doesn’t necessarily mean it is true. You’d be right. But, the marketing industry has tested time and again that most consumers are not aware of all the purchases they have made over a twelve month time period. Further, most consumers do not understand what they are purchasing or, don’t even understand it after they have purchased it. I can take this even further to state my own research has shown that nearly ninety percent of consumers facing buyer’s remorse will not even ask for a refund or return a product because they believe it will be too much of a hassle or cost them more in the long run.

It’s sad the sales and marketing industries have become professions where a lie is more common than the whole truth. Imagine this, if for just a moment:

You are a professional author who has just met a team of scientists who have discovered a cure for cancer. You ask the scientists for permission to write about their discovery with the hopes more agencies will help fund their discovery and testing. You write your book, it gets picked up by a publisher and the publisher asks for results based testimonials. You’re stuck. You have nothing to present this publisher with since the discovery is barely out of the testing phase. You are attempting to sell an idea or product without backing up what it will do for the end user.

In another scenario, all the above applies except for the fact you have scientific data and research that shows what the scientists’ testing has discovered and what their projected progress could be if they had the proper funding. This allows for an educated decision to be made by your publisher and investors.

In both scenarios, there was a passion surrounding an idea or “product”. In the first scenario, the author (or marketer) was providing no substantial proof of the benefits of such an idea or product.

In the second scenario, were testimonials provided? Did the author have statements from human test subjects that sold results or miraculous cases of cancer being cured? No, in both cases no user or results based testimonial was utilized or needed. Although, in the second scenario, the author presented data and projection which could allow the end reader to come to a specific conclusion. This is called pre-supposition and it allows our consumers or audience to come to their own conclusions based upon FACTS we as sales people and marketers may present to them. No smoke and mirrors, no hyped up sales claims or testimonials; they simply have the facts and benefit information of the products or services you are selling.

Imagine, a world of marketing and sales where the consumer is savvy to marketing and sales tactics. Oh… they already are savvy you say? Imagine a world where marketers are too reliant on results based testimonials instead of facts and benefits of a product that can be proven. Really, marketers and sales people are already too reliant on hyped up claims and testimonials?

Imagine this for a moment. What if buyers could come into a sales or marketing situation and be presented with the solution they are looking for? What if they could learn what all the benefits are that your product has to offer while still learning how much it is going to cost them, how much it will save them compared to your competition and what level of a solution it will provide? In this scenario, you could weed out buyer’s remorse. With these elements laid in place, you would no longer need worry or rely on results based testimonials. With the straight honest truth without the hyped claims, you’d have to rely on your product or services own merits and value.

Here’s my final question for you. Could you do this for your market place or, does your product need the hyped up claims?

Would you like to learn the honest way of doing business in marketing and sales without all of the hyped up tactics but instead achieve bigger results by being honest? Click Here

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Internet Marketing Customer Support Service: The Customer is Wrong

I deal with it every day and recently a friend of mine, Barry Goss, showed me this video about customer service. Internet marketing customer service is a bit different than traditional businesses. Many times we see emails like this:

“Hi Bob

I know you said the special offer you were making was only available until noon Eastern time last Wednesday, but I just got the money for it and I need you to put that web page back online.”

My answer to this one… “Ah, no… the offer also said no exceptions.”

Or this one,

“Hi Bob,

Your WEST program is $1997 or a payment plan. I only have a thousand dollars. I’ll pay you that until I make some money online then I’ll pay you the difference.”

WHAT?! Seriously, this isn’t a trade show or a market where you can haggle prices. Internet based businesses are businesses all the same. We don’t haggle prices and we do sell products and services that we have created to provide solutions to people. When you do business this way, you are showing that business person that you cannot be trusted as a customer and you are also, on a subconscious level, devaluing that service within your own mind.

From the position of a business owner, I like to picture the customer in my mind as if they were standing right in front of me, speaking to me one on one with this type of haggling. Then, I wish to myself that I could record this conversation on video so they can see what they look like and hear how foolish this haggling all sounds.

Sometimes, I realize, we build strong relationships and bonds with the people that subscribe to our newsletters and purchase our products, but at the same time, by haggling price with the vendor, you are devaluing their service and pulling food out of the mouths of their family. For many online business owners, you may even be taking away the only profit that they have made all month long!

It’s not right. Vendors and product creators online work just as hard as other folks in traditional businesses, many times they work harder to make a buck. The next time you want to haggle price… take a look at this video and think about how this comes across to the product owner. Take a look below:

Click Here to Do Real Business and Become a Real Customer as Well

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“Direct Response Marketing Secret Being Released”

My sincerest apologies for being so behind on this. There are many things that I teach in the WEST program, one of which is NOT Direct Response Marketing. Imagine you are stuck on a deserted island and you have absolutely no way to get off that island unless you make $1ok NOW!

Well.. a good friend of mine, Alan is doing that because of a dumb bet that he made with another friend of mine, Erik.

Here’s the thing, all hype aside, these guys just opened the doors to something so big… I bought it before I even decided to tell you about it! Buy is a big word… I paid for shipping… that’s it up front!

Wanna grow your business like I am doing for WEST and eWeb? Take a look and know that some of the biggest IM guys in the industry just sent a few thousand people to this… click here now!

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Real Internet Business: Hoax or Myth

Did you catch it? Real Internet Business “HOAX” or “MYTH” At first I didn’t do it on purpose, just sounded like a good title, but then I realized that a hoax is something that somebody has made up and a myth is a story that may or may not have been fabricated or over exagerated.

Real internet business is neither a hoax or a myth, simply real business. When you are starting out online, the first thing that you should realize is that there are two types of people doing legitimate business out there.

1. Those who want to make a few hundred or thousand dollars more a month with a hobby business
2. Those who want to make an extra 5, 6, or 7 figures a year.

Personally, when I started out online, I just didn’t want to have to scrounge for change, recycle aluminum cans or find the welfare check in the mailbox any more. I wanted to provide for my family and just start a nice quaint little business. The funny thing was, I found out quickly that if you work as diligently in an online business, as you do in an offline business, you could amass a fortune pretty quick.

I mean, I’ve owned brick and mortar and sales businesses offline, but when I got started on the internet, I really didn’t know what everybody was whining about. Seriously, for the most part everybody’s make money course or product can show you how to do something and get certain results.

It may be a different set of results than what you are looking for, but results none the less. There are sales conversions and traffic, search engine listings and comments and the list goes on and on.

Funny thing is, when you see that one thing that you do in your internet business increases your sales conversions, perhaps doing a bit more of that one thing or even creating more of those things that you did that to… could possibly increase your sales again.

It’s all about building sites, generating content and doing the math right. You have to be creating content if you’re online. You also have to learn some techy stuff, but nothing that can’t be learned by my cousin Joe Bill Bob who eats his own ear wax… part of the family is from WAY up in the hills

But you get my point. A real internet business is not about glam, shiny cars and lounging on a beach all day. A real internet business is about ethics, morals and doing the job well and doing it right.

If you’d like to learn the most thorough education you will ever find on the internet about properly creating a business, be sure to check out the WEST Program by CLICKING HERE (subtle hint:)

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PPC Bully 2.0 Scam, Shadow Review and Bonuses

Here we go again. Another product launch with another adword campaign and keyword spy tool. Are you getting tired of it yet? Well, some marketers are and here’s why. 90% of the people who will purchase the PPC Bully 2.0 will get it, pay monthly membership fees, screw up a few adwords campaigns, lose a ton of money and blaim it all on the tool and say PPC Bully 2.0 is a scam or a keyword spy tool.

There will be a slew of others, about 3% of the buyers who will use it properly and not abuse the system and say, “This thing works great and I can’t wait for… blah blah blah.

Then you’ll have the rebel affiliate marketers claiming, “Get PPC Bully 2.0 and I’ll give you these Bonuses, when you buy through my link!. Here’s a game plan for ya… how about we go back to old school, where we didn’t expect anything more out of a product except we buy it, we try it and if we like it and it works, we keep it! Or, send it back if it doesn’t do what it says.

I can say this, the attrition rate of PPC Bully 2.0 will die out within the year. Here’s why. You will have marketers blowing one anothers’ adwords campaigns with the tool. Click Bank affiliates are going to get sick of everyone knowing what products they are promoting and which adwords ads they have out there, as well as, which keywords they are using and what their costs are.

Then you will have others who don’t know their ass from a whole in the ground:

Then there will be all of those who talk smack on me writing this article and why I should keep my mouth shut about this stuff. Well, here’s the deal buy PPC Bully 2.0 by clicking here. I personally am advising you against it, as an Internet Strategy Mentor, but if you are going to go against my better judgement, buy it through my link so I can get paid for your lack of listening to those who know what is happening.

You also have the option of actually learning the correct way to do internet marketing and actually building a sustainable business the right way, without having to worry about “beating Google Adwords” or spending any money on adwords for that matter. That’s up to you. Is PPC Bully a scam? Of course not. Is it black hat? Not really, they aren’t doing anything illegal or misleading. Is it a solid way to do sustainable Click Bank Marketing or Adwords Advertising? NO, absolutely not, but I do think it will work for a short time and if you are savvy with adwords, go ahead and grab it… and keep it until you see your results fading.

Or… Sign up for the World Entrepreneur Success Training Program (WEST) that is in the process of becoming an accredited UK University training program, that gives you endless university level training on the right way, the efficient way and the profitable way to go from 4 to 5 to 6 to 7 figure incomes, if you have the will within you and see what REAL entrepreneurs do when they want true freedom.

You can only see what a scam is, shadow reviews and how worthless bonuses are if you try the product. You can also only experience quality when you work with a team of entrepreneurs from around the globe and stop trying to educate yourself when there are proven internet money systems to learn.

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