Internet Marketing Product Launches Can Be Tedious

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Hey there

It’s Bob.

So, Mike Silva and I have been working tirelessly on creating a product
launch, for the most part will create quite a stir on the Internet.

Don’t worry, I’m not selling you anything in this email, I just want to
explain what we go through when we do something bigger than ourselves.

The launch is for a Warrior Special Offer (WSO) on the Warrior Forum. Over
the past week, Mike has re-written the entire Content Multiplier in e book
format, 100% revised

Step one complete

Step two was, figure out what we could give as AMAZING value for all who
purchase.

That was simple, so we added Master Resell Rights for anyone who purchases
so they can also sell it and keep 100% of the profits.

Our second component to the product was to go WAY overboard with value, so
we are giving each person who purchases the Content Multiplier access to
the recorded WEST Archives… and the rights to give it away when they
resell the Content Multiplier, as well as they can transfer over MRR to the
product as well.

Step two complete

Next up was to get a serious review of our product. Not asking for a bunch
of testimonials or asking people to promote our stuff, but a serious
critique of the product. So we asked the veterans in the Industry, Willie
Crawford, Paul Counts and Micheal Savoie.

We didn’t expect the response (by the way, this is a long email that is
laying out an entire launch strategy so you may want to print it up and
save it, keep reading)

===================================
Willie Crawford’s Response

===================================

Hi Bob,

I actually LOVED your product and look
forward to promoting it. Please let me
know when it’s up as a WSO since I don’t
get over to The Warrior Forum as often as
I use to.

Willie

If you need a testimonial, here’s one:

Bob, The Content Multiplier certainly lives
up to it’s name.

Anyone can take this step-by-step blueprint,
create high-quality content, distribute it in
literally hundreds of places that MATTER, and
pull in traffic from all over the internet.

You pointed out resources (most of them 100%
free) that it would take the average content
marketers YEARS to stumble across on their own.
I’ve been creating articles, ebooks, books,
videos, audios, press releases, etc. for 15 years
now, and you showed me a ton of resources that I
hadn’t noticed, and will definitely use.

Since you teach people how to actually create
and distribute quality content, it’s going to
attract pre-sold visitors, and the websites
that you distribute the content on (as well as
the search engines) are going to love this
content for a long time.

Thank you for laying out a plan that will work
long-term. A person can focus on implementing
your blueprint KNOWING that it will work today,
and more-importantly, that their efforts will
continue paying off long into the future.

Willie Crawford

http://WillieCrawford.com/

=====================================
Paul Counts Response
=====================================

Hey Bob,

Thanks for sharing this. That is one awesome report! Here is a testimonial
from me that you can use:

=====BEGIN TESTIMONIAL=====

“This report is full of meat and actionable content! If you take action on
this simple strategy you can’t help but see traffic no matter what niche
you are promoting. I have used similar methods before to get massive
traffic, but I haven’t used everything mentioned here in this report so I
know I was leaving good traffic on the table.

I will be recommending this to my subscribers and coaching students. It is
an incredible ebook. I found that it was easy to read, follow, and
implement. Even though many consider me an expert on traffic generation I
still learned some things in here!

Here are just 2 easy ways to act on the content in side.

1) Just hand this report to your virtual assistant and have them go to town
as it is very well explained. If you are someone that is running out of
things to have your outsourcers do than hand them this report!

2) Sell this service to offline businesses for $750 to $1,000 each and
watch their jaws drop when they get multiple first page listings. You would
become the hot commodity in your town if you implemented this method.

I am not getting paid to say this, but I just get behind products that work
and that are full of quality content!

For the price you can’t beat it! Grab it now!”

—-> Paul Counts

=====END TESTIMONIAL=====

I will also be glad to promote this to my email lists as well. Let me know
when you launch it or are about to so I can get the affiliate link and send
out for you.

Thanks,

Paul

=================================
Micheal Savoie’s Response
=================================

Looking Good!

Testimonial:
Bob & Mike! First of all, I wanted to thank you for the review copy of
Content Multiplier. This is really good material! I have been using a
portion of these tools for turning my content into traffic, but you have
put this into a blueprint that anyone can follow (I especially like the way
you broke it down into days for those of us who like to schedule
everything) so that content will no longer be an issue. Once I started
following the steps, I immediately found that I had way more content than I
had ever created while still working the same amount of time. This
impressed me a lot! I hope to be able to discuss this with the listeners on
my show very soon!

Anyone buying Content Multiplier will only need to do one thing to get
measurable results: Take Action! With everything laid out step by step,
they have no excuses.

Thanks for a product that does not insult the intelligence of the marketers
who want more content to drive traffic to their money sites. I look forward
to teaching an outsource team to do all of these tasks and really make my
business take off!

Micheal Savoie
BloggingWithMicheal.com

======================================================
We also got a FANTASTIC video response from Cate Ferguson
======================================================

Step Three: Complete | RAVING testimonials from a student and leaders in
our industry as well as, a responsible review of the product.

Not only did these folks review the product, they asked if they could
promote it, which is a bonus that takes us into our next phase:

Step Four: Have leaders in our industry JV on the Launch Thursday, November
17th at 9 am EST ( Ah… COMPLETE!)

Finally, there was a process that happens before the launch and that is the
website.

That includes:

1.Sales page submitted for approval to ClickBank to have the affiliate
program hosted by ClickBank (not a simple submission there!)

2. Get post approved on the Warrior Forum as a WSO (easypeasy)

3.JV Invite Page so affiliates could have promotional material, know what
the product is about, what the commission rate is and when the launch day
is. Here’s an example of a simple affiliate page (feel free to sign up:)
http://thewestprogram.com/contentmultiplierwso/cmjv.html

4.Graphics for the pages (SumoPaint ROCKS!)

5.Download page for product, product download link, bonus download link and
email autoresponder update form

6.Create and test an affiliate link, test the merchant process, test the
product download, test customer followup emails, test ar followup messages

The next step is activating the ClickBank listing and then the wso.

Then we had to create a PHP redirect to make sure the CB links point to the
WSO and not our main website (tricky and techy)

Finally, we go live and then post an FAQ in the form, a way for people to
become affiliates and play the support game for the next week!

WHY oh WHY am I telling you all of this? Because doing business on the
Internet takes work, communication, quality and detail.

Imagine if we would have started just picking away at this blindly!

There is great thought, detail and a lot of steps that go into an Internet
business, especially in a product launch.

But… when you just do one step, then another, then another and
communicate to others when you need help… it becomes simple.

We’re going to open the Forum inside the WEST program (I just have to
create an instructional video) so that you can communicate with others
while you are working on your business.

There is absolutely NO solicitations permitted in the forum, it’s a place
to strategize, communicate and workout issues and solutions.

I do hope you found value in this email and that you are prepared to take
on the responsibility of having a REAL business. Sometimes the guru guys,
or even me and Mike make this stuff seem really easy.

Well, that just goes back to my old motto, “Simple Does NOT Equate to
Easy:)”

Take care and we’ll be sending some really GREAT new WEST content real
soon!

Ciao

Bob

P.S. Today is the last day for sign up in my retirement workshop:
http://internetstrategymentor.com/interwebslabs.html I’d love
to share this time with you, as it IS a very special day for me.

This question has been racking my brain for some time now. You see, I have an inner circle of marketing buddies that continuously hit me with stats stating that consumers that purchase success development and Internet Marketing Courses rarely ever use them. Actually, statistically speaking, 99% of them actually finish the course and under 1% of them actually take action if they do finish the course.

That to me is pretty sad, so I told my marketing buddies that perhaps it has to do with the fact that most online and entrepreneurial business people are spending too much on the education and not focusing their dollars on their marketing and business budget. Also, I believe that many of these people tend to think that an internet business doesn’t cost anything to run. That’s where most of them are failing.

ALL businesses cost something to grow and generate a regular income. Now, the trick is to reduce fixed costs, meaning costs that accrue on a regular basis no matter if you turn a profit or not… and keep most of your costs at a variable level, which means you only pay if you need to.

I also told them that there is a huge influx of super gurus taking advantage of the marketing world. If you are going to design a course that teaches people how to do a product launch, then rightfully you must teach people how to create a product or find someone else’s product as an affiliate. Equally, if you are going to teach some one to find some one’s affiliate product to market or create their own, you must also teach them to find the market (the product is insignificant if there is no market to sell to!)

If this is the case, we must also teach them to build to proper marketing vehicles to communicate with that market and teach them to find the proper terms, language and words that people are looking for… so that their market will actually find them in the search engines. OH… there’s another one.

If you are going to teach them all of the above, then you must be responsible for teaching them how to show up in the search engines and how to rise above any and all competition that exists. Wait a second… if people are going to have the confidence to do all of that, then isn’t it safe to assume that they will need some level of personal growth training, while they are learning the business development stuff.

Further, isn’t it also safe to assume that folks will need to learn methods of outsourcing, finding Joint Venture Partners, creating charitable vehicles and continuous ways to grow their business and stay ahead of their competition? Even more important… shouldn’t WE, as their mentors, show them the proper place to start the whole process… down to the primordial, fundamental beginnings… so as to leave absolutely nothing to guess work?

Wouldn’t it even be safe to assume, going back to the beginning of this post, that we should be the ones to make such a program affordable to more people… so that more people can reap the benefits of such an education?

The response I got from my colleagues? “Bob… that would be too much work and how could anyone ever turn a profit from that? The costs of manufacturing the product, alone, would be astronomical… let alone the time it would take someone to educate themselves to teach the process AND create the course.”

I said… muahahahah… watch the video below!

Leave YOUR Comment Below. You will decided your success fate as well as the fate of many others!

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PPC Bully 2.0 Scam, Shadow Review and Bonuses

Here we go again. Another product launch with another adword campaign and keyword spy tool. Are you getting tired of it yet? Well, some marketers are and here’s why. 90% of the people who will purchase the PPC Bully 2.0 will get it, pay monthly membership fees, screw up a few adwords campaigns, lose a ton of money and blaim it all on the tool and say PPC Bully 2.0 is a scam or a keyword spy tool.

There will be a slew of others, about 3% of the buyers who will use it properly and not abuse the system and say, “This thing works great and I can’t wait for… blah blah blah.

Then you’ll have the rebel affiliate marketers claiming, “Get PPC Bully 2.0 and I’ll give you these Bonuses, when you buy through my link!. Here’s a game plan for ya… how about we go back to old school, where we didn’t expect anything more out of a product except we buy it, we try it and if we like it and it works, we keep it! Or, send it back if it doesn’t do what it says.

I can say this, the attrition rate of PPC Bully 2.0 will die out within the year. Here’s why. You will have marketers blowing one anothers’ adwords campaigns with the tool. Click Bank affiliates are going to get sick of everyone knowing what products they are promoting and which adwords ads they have out there, as well as, which keywords they are using and what their costs are.

Then you will have others who don’t know their ass from a whole in the ground:

Then there will be all of those who talk smack on me writing this article and why I should keep my mouth shut about this stuff. Well, here’s the deal buy PPC Bully 2.0 by clicking here. I personally am advising you against it, as an Internet Strategy Mentor, but if you are going to go against my better judgement, buy it through my link so I can get paid for your lack of listening to those who know what is happening.

You also have the option of actually learning the correct way to do internet marketing and actually building a sustainable business the right way, without having to worry about “beating Google Adwords” or spending any money on adwords for that matter. That’s up to you. Is PPC Bully a scam? Of course not. Is it black hat? Not really, they aren’t doing anything illegal or misleading. Is it a solid way to do sustainable Click Bank Marketing or Adwords Advertising? NO, absolutely not, but I do think it will work for a short time and if you are savvy with adwords, go ahead and grab it… and keep it until you see your results fading.

Or… Sign up for the World Entrepreneur Success Training Program (WEST) that is in the process of becoming an accredited UK University training program, that gives you endless university level training on the right way, the efficient way and the profitable way to go from 4 to 5 to 6 to 7 figure incomes, if you have the will within you and see what REAL entrepreneurs do when they want true freedom.

You can only see what a scam is, shadow reviews and how worthless bonuses are if you try the product. You can also only experience quality when you work with a team of entrepreneurs from around the globe and stop trying to educate yourself when there are proven internet money systems to learn.

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