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The Best Internet Marketing Training Advice I Could Give

November 4th, 2009 Bob Yeager 1 comment

Image representing Alexa as depicted in CrunchBase
Image via CrunchBase

Best Internet Marketing Training Advice

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Many of us so called “high profile” internet marketers keep receiving emails and calls asking what is the best internet marketing training and could they get some advice on where to look for the top information.It’s actually pretty simple and fairly complex at the same time. Truthfully, the best internet marketing training is the hands on training. The best internet marketing advice I can give you is stop learning for a while, pull out one of those overpriced ebooks you purchased and start implementing the strategies in it until you master them.There’s way too many new internet entrepreneurs trying every strategy they can get their hands on, all at once. This isn’t how the game works folks. To get the best internet marketing skills, experience and training you must first make a consceous decision to make a plan of action. So, within this article I am going to give you the most detailed plan I can without overloading your mind with useless information.

Here goes!

Step One: Find a hungry, desperate market and the solution they are looking for.

This one is pretty simple and some of the best internet marketing training I can possibly give you. Go to a site like ClickBank, enter a keyword in their market place and see what’s on the top twenty list. There’s over seventeen thousand products in clickBank, you’re not going to run out of options.

Then, grab the main url for each of your competitors. Go to alexa.com or quantcast.com and enter the url of each of your competitors, one by one. Once you find out which sites their visitors also visit, look for the blogs and forums in that niche.

Hint: You can also search Google for forums by entering the main niche keyword of your market with the word “forum” next to it.

Why are we going through this long process. Well, folks, this is business and not a hobby. If you want the best internet marketing training and profits, then you gotta do a little bit of leg work and get your feet wet. Next, after you find out where your market is hanging out, go and listen in on the conversations they are having. Look for questions that are being asked and make a note of the questions, as well as, the answers that others are leaving.

After you have made a note of this information, simply ask some questions of your own. I always say there are ten questions your market is asking and there are ten questions they should be asking. Ask questions, respond to other peoples’ questions with an answer of your own. Spend a week or two being a contributor and participant. This is, by far, some of the best interactive internet marketing training you will get, not to mention the awesome research you are going to get.

To top all this off (place cherry on top and continue) you can go to Google Groups and Yahoo Answers and find others in your market place asking and answering questions.

Important Note: Do not sell anything in forums or groups, you are simply participating and doing a bit of covert marketing research… k?

Moving on. Now that you know your niche has a need and are hungry for a solution, it’s time to do a bit of keyword research. Remember that list of competitors’ URLs you gathered earlier? Well, go to their website and in the top of your Fire Fox Browser (yes, the only browser a marketer should be using) click the “view tab”. Then, click Page Source.

Take a look at your competitors’ HTML code and at the top next to meta keywords, copy all of the keywords and paste them in a notepad document or spread sheet. Do this for all of your competitor sites. Then, search each of those keywords in the Google Keyword Tool. You are looking for words that have over 2,000 monthly searches. Then, after you have narrowed your list down, type each of those keywords in the Google search engine. You want these to be between 0-35,000 … no higher than 500,000 search results.

I bet you thought I was going to tell you to go after the search results with over a million listings? BZZZZ… those keywords are too broad. you can sprinkle them throughout your content, but not too much.

Now that you know what your market wants and what they are talking about, you know who your competitors are and what keywords they use and you know what keywords are the best to use, group your keywords in pairs.

Make a long list of two keyword phrases. Write a piece of content around each of the pairs of keyword phrases.

You do not have to do this all in one day, but might I make a suggestion? Thanks… I appreaciate it!

Write a one thousand word article and be sure that your two keywords show up in the title, description and throughout 5% of the body content.

Then, write a blog post for each section of your article (if you have 5 sub sections then you will want 5 blog posts). Be sure each of the blog post titles and subtitles contain your two keywords and your keywords show up throughout 5% of the post. 200-500 words on each of these should work.

Next, record a video for each of your blog posts and I’d suggest using Audacity to record audios simultaneously. That way, you will have keyword opimized video content for the video sharing sites and the same for your audios for podcasting submissions.

Then, rinse and repeat this process until you run out of keywords. Be sure to submit your articles at a fantastic place like Ezine articles and make sure it is quality, unique content.

Each day, submit one blog post, bookmark it and ping it. Then, each day submit one video, bookmark it and ping it. Then, each day submit one podcast, bookmark and ping that as well. Through this method, you have a constant stream of content that you can link back to your blog and get people to sign up on your newsletter.

Always make sure your newsletter sign up form redirects to a “Oh by the way” product sales page. Introduce people to a product early on in the process. Then, while sending emails to your subscribers about all of your content (every few days) you can also mention good products and services that will help them find the solution they have been looking for.

This, my inter-web entrepreneurial friend, IS the best internet marketing training advice you are going to find. Feel free to send people on over to this article to spread the love.

This is just the baking pan, would you like to bake the whole cake and find the best internet marketing training and advice on the internet today, in one of the largest and most comprehensive video courses with THE most affordable price? Then go to http://www.TheWESTProgram.com/west.html and grab a virtual seat in the most intricate and easiest to implement internet marketing training self-study course available online today!

 

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Tips for Marketing Pizza and a Dancing Chicken?

October 23rd, 2009 Bob Yeager No comments

Thriller Reincarnated through a Dancing Chicken!

By far, this has to be one of the most original marketing schemes that I’ve seen on a sidewalk outside a pizza joint. In dire economic times, it’s important to be creative with your marketing. From the guys that flip the signs next to highways, to the folks who dress up in funny costumes outside the Liberty Mutual storefronts, none of them could possibly compare to the dancing chicken outside Domino’s Pizza in Missouri.

If you have an interesting marketing stunt that YOU are pulling for your business, shoot a video of it and I’ll be sure to publicize it on our blog. Let me send some traffic to you… for being creative and original in your marketing. Here’s the deal:

You must have a unique spin to your marketing

You have to have a REAL business, no rediculous internet scams or money schemes

…and… you MUST post the video to You Tube and email me the link where I can see it.

If you have it in you to be a creative entrepreneur and you got the guts to beat the chicken, simply post a comment below with your video link and I’ll write and article around the video and publicize it for you. By the way, be sure to post the link to your website or your business information in the description area of your YouTube video.

I’m going to be chosing the top 5 videos to market and drive traffic to!

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Making Internet Success Available to More People

September 20th, 2009 Bob Yeager 1 comment

If You Were Given an Irresistible Offer that Could Virtually Guarantee Your Success… Would You Use It?

This question has been racking my brain for some time now. You see, I have an inner circle of marketing buddies that continuously hit me with stats stating that consumers that purchase success development and Internet Marketing Courses rarely ever use them. Actually, statistically speaking, 99% of them actually finish the course and under 1% of them actually take action if they do finish the course.

That to me is pretty sad, so I told my marketing buddies that perhaps it has to do with the fact that most online and entrepreneurial business people are spending too much on the education and not focusing their dollars on their marketing and business budget. Also, I believe that many of these people tend to think that an internet business doesn’t cost anything to run. That’s where most of them are failing.

ALL businesses cost something to grow and generate a regular income. Now, the trick is to reduce fixed costs, meaning costs that accrue on a regular basis no matter if you turn a profit or not… and keep most of your costs at a variable level, which means you only pay if you need to.

I also told them that there is a huge influx of super gurus taking advantage of the marketing world. If you are going to design a course that teaches people how to do a product launch, then rightfully you must teach people how to create a product or find someone else’s product as an affiliate. Equally, if you are going to teach some one to find some one’s affiliate product to market or create their own, you must also teach them to find the market (the product is insignificant if there is no market to sell to!)

If this is the case, we must also teach them to build to proper marketing vehicles to communicate with that market and teach them to find the proper terms, language and words that people are looking for… so that their market will actually find them in the search engines. OH… there’s another one.

If you are going to teach them all of the above, then you must be responsible for teaching them how to show up in the search engines and how to rise above any and all competition that exists. Wait a second… if people are going to have the confidence to do all of that, then isn’t it safe to assume that they will need some level of personal growth training, while they are learning the business development stuff.

Further, isn’t it also safe to assume that folks will need to learn methods of outsourcing, finding Joint Venture Partners, creating charitable vehicles and continuous ways to grow their business and stay ahead of their competition? Even more important… shouldn’t WE, as their mentors, show them the proper place to start the whole process… down to the primordial, fundamental beginnings… so as to leave absolutely nothing to guess work?

Wouldn’t it even be safe to assume, going back to the beginning of this post, that we should be the ones to make such a program affordable to more people… so that more people can reap the benefits of such an education?

The response I got from my colleagues? “Bob… that would be too much work and how could anyone ever turn a profit from that? The costs of manufacturing the product, alone, would be astronomical… let alone the time it would take someone to educate themselves to teach the process AND create the course.”

I said… muahahahah… watch the video below!

Leave YOUR Comment Below. You will decided your success fate as well as the fate of many others!

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What Makes an Internet Mentor Throw in the Towel

July 29th, 2009 Bob Yeager 2 comments

Funny, I never really thought I would be writing this post… but, if what I have to say is important to you, read further and enjoy the videos. You likely won’t see an email from me in the future and there definitely won’t be anymore free rides and I’ll explain what that means in a moment.

So, what could make an internet mentor, someone who truly cares about the success of others throw in the towel? Simply put, lack of perceived value and no regard for other peoples’ commitments to you. Now, this isn’t necessarily directed toward YOU, but it is directed toward those who are more concerned about their own personal gain than they are with respecting the time and effort that others have contributed to them.

I’ve goofed a few times in my internet career. Not finishing clients’ projects on time has been an issue, doing to much to offer more to my subscribers while spending less time with my family and not cutting people off when they were becoming bottom feeders and wasting my time, just to try to find that “magic bullet” that would make money gush out of their computers.

Recently, one of my students said that they were losing faith in me. Hmmm. I was told that I wasn’t teaching enough. I was told what I needed to do and what they expected. I’ve been hit with a few demands and consistently work on fulfilling my commitments. Sometimes though, I wonder if people from the other end are looking at the commitments they are getting from me.

Take for example. From January of 2008 to July of 2009, I’ve released over 200 hours of free video lessons that gave enough content to make a homeless man rich. I’ve written close to 1300 hundred articles teaching even more and I’ve broadcasted mentoring sessions live, my live radio show coaching and had one on one mentoring sessions, all for free, for the past 2 years that range up to 700 hours.

I have written close to 1600 blog posts coaching people in personal development, internet marketing and many other topics with the hopes at helping others to enhance their quality of life. During that time, I’ve been asked to give people scholarships into my high end coaching programs, give discounts, make payment arragements, give products away for free or to just spend my TIME for free with them with no regards of what effect that would have on my business, my time or my family.

Effective immediately. No more free rides, no more discounts and absolutely no more of ME allowing others to waste my time. I am focusing my time on my World Entrepreneur Success Training Program, eWebMarketingManagement.com and my clients’ projects. I will continue with my niche marketing and will not allow myself to attach to my subscribers. I made a promise to myself, back in early 2007 that when I found the way to succeed online that, I would teach others to do the same… until people began to take advantage of that kindness and began to not hold themselves accountable for their own success.

That time has come and I am currently clicking on the delete button on my mailing list.

My WEST students will only receive WEST updates from my support responder and  any new subscribers can expect regular product promotions from me that will provide them with solutions. Here’s the thing, I don’t sit here and type away on a computer all day and record videos, spend hours in post production and send out countless pieces of unique, quality content for my health. I’m in business to succeed and provide CUSTOMERS with value. Not to give away that which is precious to me… i.e. my time and my products.

Anyone who can respect that , feel free to enroll in the WEST program at http://www.TheWESTProgram.com/west.html

If this offends anyone, I’m not sorry… I’m glad that I’ve been able to helps so many people and that they continue to contact me and tell me about the amazing results and benefits that they gain from what I have taught them.

By the way, below you will see one last internet marketing lesson video from me. It’s 64 minutes of solid content about SEO. Recently someone told me that I didn’t teach an SEO section in the WEST program. Well, I did… but it would take for someone to understand that SEO is literally EVERYTHING that you do online… and those who spend their time JUST teaching SEO is WASTING YOUR TIME!

I hope this and the many other pieces of content I have on the internet are helpful to you and I truly feel sorry for those who chose to ignore the email that I sent about this post… because that is the last email they will receive from me.

Take care and good luck in all that you set out to accomplish. I wish you all the best and that you continue to grow. For those of you who wish to become successful online but don’t want to do any work, who doesn’t want to implement strategies and pay for marketing material or advertising… there’s an easy way to remedy that problem… log off the internet and don’t open another internet marketing course ever again.

Of course you could waste your time with adsense and writing articles for pennies and dollars if you’d like… it’s up to you.

Sincerely

Bob Yeager
Founder of The World Entrepreneur Success Training Program

http://www.TheWESTProgram.com/west.html Stop signing up for newsletters and start investing in your education!

Your Last Free Video Lesson

SEO: This so ugly you will need WEST to get it all straight!

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Internet Marketing Customer Support Service

June 24th, 2009 Bob Yeager 4 comments

Haggling
Image via Wikipedia

Internet Marketing Customer Support Service: The Customer is Wrong

I deal with it every day and recently a friend of mine, Barry Goss, showed me this video about customer service. Internet marketing customer service is a bit different than traditional businesses. Many times we see emails like this:

“Hi Bob

I know you said the special offer you were making was only available until noon Eastern time last Wednesday, but I just got the money for it and I need you to put that web page back online.”

My answer to this one… “Ah, no… the offer also said no exceptions.”

Or this one,

“Hi Bob,

Your WEST program is $1997 or a payment plan. I only have a thousand dollars. I’ll pay you that until I make some money online then I’ll pay you the difference.”

WHAT?! Seriously, this isn’t a trade show or a market where you can haggle prices. Internet based businesses are businesses all the same. We don’t haggle prices and we do sell products and services that we have created to provide solutions to people. When you do business this way, you are showing that business person that you cannot be trusted as a customer and you are also, on a subconscious level, devaluing that service within your own mind.

From the position of a business owner, I like to picture the customer in my mind as if they were standing right in front of me, speaking to me one on one with this type of haggling. Then, I wish to myself that I could record this conversation on video so they can see what they look like and hear how foolish this haggling all sounds.

Sometimes, I realize, we build strong relationships and bonds with the people that subscribe to our newsletters and purchase our products, but at the same time, by haggling price with the vendor, you are devaluing their service and pulling food out of the mouths of their family. For many online business owners, you may even be taking away the only profit that they have made all month long!

It’s not right. Vendors and product creators online work just as hard as other folks in traditional businesses, many times they work harder to make a buck. The next time you want to haggle price… take a look at this video and think about how this comes across to the product owner. Take a look below:

Click Here to Do Real Business and Become a Real Customer as Well

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