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Reasons that Internet Marketers Should Blog

May 12th, 2010 Bob Yeager No comments

Your competitors are blogging right now as we speak, this is obvious even to new marketers. Blogging has really become popular on the internet. You might even have read a few blogs regularly. You really need to start a blog. Its a very fast and easy process. Plus not to mention the small monetary cost on your part. Also, blogging requires no technical expertise of any kind. There is nothing to hold you back. Blogging can be used for many reasons and one of them is making money. Why should your internet business have a blog? Find out more below!

Blogs can help you increase your online income. As your blog becomes more popular, you could find yourself being contacted by people seeking to sponsor your blog posts. You have the final say in how much you want to charge sponsors to place their ads at the header or footer of your blog posts. You could decide to keep these sections of your blog posts to promote your own products. What if you could sell just two sponsored blog posts every week for $30 per post. This could mean an extra $240 a month for you. Now think about offering that same ad space to sponsors for every blog post you publish to your blog over five days a week. That could represent an additional $150 a week, or $600 per month from your blogging activities. The possibilities for sponsorship are endless!

One f the easiest ways to monetize a list is by setting up a blog with interesting information and allowing the to access more by signing up to your paid newsletter. You don’t have to charge a lot of money for your subscription. Even at $1 -2 per sale you can bring in a substantial income. Imagine that you send out a newsletter twice a month at $1 per newsletter. There are 150 interested in your newsletter. You have just created a monthly income stream of $300 dollars for something that requires very little maintenance. As an internet marketer you should always be looking for ways to make money – this is a great one!

You can use blogging to increase the number of links you have to your products. Some people will advise that you should have a separate blog for each product, but you can use one blog to promote them all in the same place. By using sidebar, post footer and header ads, it’s easy to link to several products and sales pages. This builds up the number of links you have to those pages, which makes them rank higher in the search engines. You’ll also be building your authority with such sites as technorati and alexa, which could both become important if you choose to sell your sites at a later date.

This barely scratches the blogging surface. Indeed, blogging is one of the more effective means of building a huge opt-in list and building a business that just keeps growing. A marketer that doesn’t catch on to new ways of doing things will not be able to compete online; so take advantage of anything that can give you a competitive edge. You can achieve this and more with blogging. It’s not all about the money; blogging is fun. Well, you have finally found your fun way to make money. Blogging = fun and money.

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SEO Tips and Tricks You Can Use On Your Next Project

May 9th, 2010 Bob Yeager No comments

“SEO” stands for Search Engine Optimization and it is a technique used by internet marketers and website owners to raise their pages as high in the ranks of the search engine’s pages as possible. Although it can seem a bit intimidating, you can practice using different SEO methods until you feel comfortable enough with one method to use it for your web page. So how can you figure out what SEO method will work best for you?

The next few tips are the best way to enhance your SEO strategies and make them work for you.~ You can often be daunted by the demands that SEO makes on you. Besides, you can get dizzy figuring out all the different ways that search engines try to gauge your site’s quality. Within a few months, the page ranks shift. So what you worked so hard to accomplish this month may be much further down the list next month. You can’t celebrate getting a front page Google ranking because in a month it may be on page sixty. It all hinges on just how much the spiders visit your site. Despite these seeming difficulties, SEO cannot be overlooked in any online marketing business. Figuring out the ins and outs of SEO will give you the best chance at succeeding in Internet business. The following outlines some strategies that your next project will benefit from.~ No doubt you are coming to understand better exactly how critical it is to know how to employ SEO for your benefits, as you understand Internet marketing. Search Engine Optimization is called SEO for short. Search Engine Optimization is one of the best tools available to internet marketers who run their own website, because it ensures the higher ranking of the page when someone searches for a particular word or phrase.

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This may seem like some sort of magical happening when you first learn about SEO. No worries, though, because you are taking the right steps right now to figure this out. Below are listed a number of SEO hints and ideas that you are able to utilize to obtain a greater number of visitors to your websites.~ Anyone who is dabbling in internet marketing needs to know all they can about search engine optimization. Search engine optimization (SEO) has proven to be one of the best tools that internet marketers can utilize to bring their site up in the search engines. Once you get your site ranked high enough in the major search engines, you won’t have a problem bringing in traffic. SEO does not turn out to be so simple as you would think. If you don’t know what you doing with SEO, it can almost seem impossible. Let’s go over some SEO essentials that will help your marketing efforts.~ Those of you who haven’t been doing Internet marketing for very long might be puzzled by the term SEO. What does that mean exactly? How precisely is it important? SEO signifies Search Engine Optimization. Its major importance lies in the fact that Internet marketers use it frequently to get the content that’s on their websites to be ranked in search engines so prospective customers can find it. High search engine rankings often mean more customers and sales, and SEO techniques help online marketers achieve this. Understanding how to use SEO properly is not so difficult. You just need to know where to start! Now follows a bit of helpful information which you should understand concerning SEO.}

The first thing you need to keep in mind is that keyword phrases are better to use than single keywords. When you use a single word, you are more likely to saturate your writing with a single word. Oversaturation is harder for the readers to sort through and it is usually something that the search engine spiders do not like to see.

Using a keyword phrase, on the other hand, will help you receive better targeted traffic for your projects and help you rise more quickly in the search engine results rankings. Keyword phrases are also easier to integrate into content than single words. Be sure your phrase makes sense, or you will get unfavorable results with your traffic, or people will simply leave your site immediately!

Resist the temptation to cram a bunch of keywords onto the base of the page. Sometimes people do that and then go a bit further and make the text white or a color that blends into the background. Another trick people resort to is cramming keywords underneath image files. Avoid both of these practices. Rather than raise you through the page rankings, these will get you blacklisted by the big search engines. If someone says, ‘this is completely legit!’ but you know it sounds too good to be, then follow your gut. If something sounds like it’s a scam or a way to get over, then it is. And you will end up caught and penalized. Stick to the good. Ditch the scams.

Don’t try to optimize for more than one keyword at a time. You want to make sure each page or post is tightly focused and only has a single keyword phrase. If you try to incorporate too many keyword phrases, your writing could end up not being readable at all. The whole point is that people can and want to read your text. If you end up with something else, what was the point? When you try to cram in tons of keywords, then your information stops sounding human and starts to sound like a pitch. No one will stick around and read it. They’ll move on to something more personable sounding. Always remember that search engine spiders are important, but readers matter more!

If you want to succeed in the world of Internet marketing, you should learn SEO through and through. There are all sorts of approaches an internet marketer can take with SEO. Although some individuals will likely pursue the “SEO the heck out of certain pages,” you could go with a “Content is King” method. Finally, SEO strategies will begin to be a subconscious part of your efforts, as you find your style with them. SEO could even become a second nature to you, and you could be making minimal effort with maximum results!

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Helpful Hints and Ideas for SEO Neophytes

May 9th, 2010 Bob Yeager No comments

If you are new to internet marketing you are probably very confused by this “SEO” business everyone keeps talking about. What does SEO mean. Why is it such a big deal? SEO signifies Search Engine Optimization. The reason it is important is because it is the number one tool to utilize that will ensure your website and the content it contains will receive a high ranking with search engines. Many internet marketers use SEO techniques to help raise their pages up into the top pages of the search engines so that they get more customers and make more sales. Don’t worry: learning SEO is not impossible. The only thing you need is a point in the right direction. Here is some important information that you need to know about SEO.

The search engines are very picky about what they will allow and what they will not allow. Not only that, the “spider” criteria that search engines use fluctuate often. Therefore, instead of having to revise your site’s content and start marketing from scratch whenever you’re made aware that Google has changed an algorithm, use these proven SEO techniques as you develop your website or structure your marketing venture. First of all, be sure to adhere to the rules once you know the things you can do and those you can’t. If you’re an Internet marketer, you can’t commit a worse crime than irritating or being fraudulent in the eyes of Google. They can actually de-index your site, and you will see a fall in your traffic.

Putting a large number of keywords under images or at the bottom of your page, in white text so they matche the page’s white background are “black hat” SEO techniques that should be avoided. This is disingenuous at best, and will not be looked upon kindly by the major search engine providers. Whatever you do, don’t take anyone’s word that something is legitimate – make sure you know whether or not you’re getting scammed by these particular methods, or if they actually work. Embrace the good. Do your best to skip scams.

Be selective about the links you include. Think in terms of links being currency when it comes to SEO. If you include a single link to a high ranking website, it will be better than having a ton of links to smaller, lower ranking sites. Keep in mind that your site is going to be judged by the links that are in it.

Don’t start adding links just to have links on there. You really need to be sure that the link makes sense, and when it does you will see results! Search engine optimization comes with so many rules and nuances that you might be daunted by the large task of sorting it all out in order to just get a few articles posted. It really is true that it is complex, especially since the guidelines are changed on a regular basis! But don’t worry; you’ll learn how to create search-engine- and reader-friendly content with a little up-front time spent researching and learning about SEO. And before you know it, your site will be appearing at the top of Google search results on a regular basis.

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SEO Information You Need to Know

A phrase that you will run across on a regular basis is “SEO,” as you are learning about online marketing.

Signifying Search Engine Optimization, SEO is a procedure that online marketeers and owners of websites utilize to increase the rankings of their pages in the search engine results. Because there are many ways to use SEO to optimize your website or online marketing venture, you may feel a bit overwhelmed and undecided about which ones will work the best for you. How do you know which SEO methods are best?

The next few tips are the best way to enhance your SEO strategies and make them work for you.

You have to take some time to see results from SEO. After all, it takes more than a day to scour the whole Internet. There is just too much to the internet to do that. Understand that it will take a while for your tag and keyword improvements to increase your search engine result rankings, and you must stay positive while you wait. Google has to take a little time to search through all of the sites out there. Do not believe any service that promises you “the front page in 24 hours!” This is simply not possible. You must have patience. Allow at least two months to rank before you give up on your site or start redoing any of the content.

Do not be tempted by “black hat” SEO techniques like stuffing a bunch of keywords at the bottom of your page but making the text white so that it matches the page background or stuffing a bunch of keywords under your image files. If you want your site to be banned from the major search engines, use them at your own risk. Whatever you do, don’t take anyone’s word that something is legitimate – make sure you know whether or not you’re getting scammed by these particular methods, or if they actually work. Embrace the good. Avoid the scammy.

Do some research on how to tag your content properly. You will soon learn that there is much more to SEO than just keyword stuffing. Your titles and page descriptions can also benefit from tags that have keywords. Make sure to put keywords in your tags, so that way you can give your site a better chance to show up once those keywords are searched for. Boosting your odds of getting specific visitors to your website, making specific keyword tags also enables the major search engine spider crawlers to understand the most appropriate place of categorizing your website.

There is no way to remember each and everything there is to know about SEO, because there is so much involved. So what you really need to do is get a grasp of the basics of SEO and stick to the rules.

Just like every other marketing technique available, SEO is always changing. You never know when something that is working today won’t be allowed tomorrow. So keep updated with the changes, and don’t try to do too much at once. In no time at all, you will find yourself utilizing SEO and not even know that you are doing it! You can be optimizing your content without even being aware of it!


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The Best Internet Marketing Training Advice I Could Give

November 4th, 2009 Bob Yeager 1 comment

Image representing Alexa as depicted in CrunchBase
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Best Internet Marketing Training Advice

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Many of us so called “high profile” internet marketers keep receiving emails and calls asking what is the best internet marketing training and could they get some advice on where to look for the top information.It’s actually pretty simple and fairly complex at the same time. Truthfully, the best internet marketing training is the hands on training. The best internet marketing advice I can give you is stop learning for a while, pull out one of those overpriced ebooks you purchased and start implementing the strategies in it until you master them.There’s way too many new internet entrepreneurs trying every strategy they can get their hands on, all at once. This isn’t how the game works folks. To get the best internet marketing skills, experience and training you must first make a consceous decision to make a plan of action. So, within this article I am going to give you the most detailed plan I can without overloading your mind with useless information.

Here goes!

Step One: Find a hungry, desperate market and the solution they are looking for.

This one is pretty simple and some of the best internet marketing training I can possibly give you. Go to a site like ClickBank, enter a keyword in their market place and see what’s on the top twenty list. There’s over seventeen thousand products in clickBank, you’re not going to run out of options.

Then, grab the main url for each of your competitors. Go to alexa.com or quantcast.com and enter the url of each of your competitors, one by one. Once you find out which sites their visitors also visit, look for the blogs and forums in that niche.

Hint: You can also search Google for forums by entering the main niche keyword of your market with the word “forum” next to it.

Why are we going through this long process. Well, folks, this is business and not a hobby. If you want the best internet marketing training and profits, then you gotta do a little bit of leg work and get your feet wet. Next, after you find out where your market is hanging out, go and listen in on the conversations they are having. Look for questions that are being asked and make a note of the questions, as well as, the answers that others are leaving.

After you have made a note of this information, simply ask some questions of your own. I always say there are ten questions your market is asking and there are ten questions they should be asking. Ask questions, respond to other peoples’ questions with an answer of your own. Spend a week or two being a contributor and participant. This is, by far, some of the best interactive internet marketing training you will get, not to mention the awesome research you are going to get.

To top all this off (place cherry on top and continue) you can go to Google Groups and Yahoo Answers and find others in your market place asking and answering questions.

Important Note: Do not sell anything in forums or groups, you are simply participating and doing a bit of covert marketing research… k?

Moving on. Now that you know your niche has a need and are hungry for a solution, it’s time to do a bit of keyword research. Remember that list of competitors’ URLs you gathered earlier? Well, go to their website and in the top of your Fire Fox Browser (yes, the only browser a marketer should be using) click the “view tab”. Then, click Page Source.

Take a look at your competitors’ HTML code and at the top next to meta keywords, copy all of the keywords and paste them in a notepad document or spread sheet. Do this for all of your competitor sites. Then, search each of those keywords in the Google Keyword Tool. You are looking for words that have over 2,000 monthly searches. Then, after you have narrowed your list down, type each of those keywords in the Google search engine. You want these to be between 0-35,000 … no higher than 500,000 search results.

I bet you thought I was going to tell you to go after the search results with over a million listings? BZZZZ… those keywords are too broad. you can sprinkle them throughout your content, but not too much.

Now that you know what your market wants and what they are talking about, you know who your competitors are and what keywords they use and you know what keywords are the best to use, group your keywords in pairs.

Make a long list of two keyword phrases. Write a piece of content around each of the pairs of keyword phrases.

You do not have to do this all in one day, but might I make a suggestion? Thanks… I appreaciate it!

Write a one thousand word article and be sure that your two keywords show up in the title, description and throughout 5% of the body content.

Then, write a blog post for each section of your article (if you have 5 sub sections then you will want 5 blog posts). Be sure each of the blog post titles and subtitles contain your two keywords and your keywords show up throughout 5% of the post. 200-500 words on each of these should work.

Next, record a video for each of your blog posts and I’d suggest using Audacity to record audios simultaneously. That way, you will have keyword opimized video content for the video sharing sites and the same for your audios for podcasting submissions.

Then, rinse and repeat this process until you run out of keywords. Be sure to submit your articles at a fantastic place like Ezine articles and make sure it is quality, unique content.

Each day, submit one blog post, bookmark it and ping it. Then, each day submit one video, bookmark it and ping it. Then, each day submit one podcast, bookmark and ping that as well. Through this method, you have a constant stream of content that you can link back to your blog and get people to sign up on your newsletter.

Always make sure your newsletter sign up form redirects to a “Oh by the way” product sales page. Introduce people to a product early on in the process. Then, while sending emails to your subscribers about all of your content (every few days) you can also mention good products and services that will help them find the solution they have been looking for.

This, my inter-web entrepreneurial friend, IS the best internet marketing training advice you are going to find. Feel free to send people on over to this article to spread the love.

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Billy Mays Dies at 50: As Seen On TV Spokesman

June 29th, 2009 Bob Yeager 2 comments

Billy Mays: An Icon in Direct Television Marketing Dies at 50

Today, at the age of 50, the As Seen on TV and Pitchman Superstar spokes person, Billy Mays was found dead in his home. This is the man that was responsible for me buying buckets of Oxi Clean and a ton of steak knives.

More importantly, although many may not realize, Billy Mays is responsible for much of the video marketing that goes on today, where internet marketers consistently do product presentations on all of your favorite video sharing networks.

Yesterday, a US Airways Flight had landed in quite a traumatic way, when the front landing gear tire basically went flat. Many of the passengers were tossled about and alot of stuff dropped on their heads. Mays complained late yesterday evening, to his wife, that he wasn’t feeling well. He was one of the passengers that had endured head injuries on that flight.

This morning, at 7:45 EST Mays was found dead in his home.

A few weeks ago, a martial arts icon of mine, David Carradine was found dead in his apartment. Thursday, my childhood crush Farrah Fawcett lost her long battle with cancer. On that same day, at the age of 50, the man who inspired me to break into the music industry at a young age, Michael Jackson suffered an untimely death. Now, today… I morn the loss of a man who inspired me to focus on using video for marketing online… in order to add entertainment to the dry world of marketing and selling.

This has been a roller coaster month of emotion for many industries and for the loss of so many unique icons in my life.

David Carradine Remembered:

Ed McMahon Remembered:

Farrah Fawcett Remembered:

Michael Jackson Remembered:

Billy Mays Remembered:

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