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4 Ebook Publishing Myths

May 9th, 2010 Bob Yeager No comments

Many people are considering how they can make money by writing and publishing their own ebooks. And that’s not such a surprise because right now the Internet is all abuzz with ebook publishing news and developments. There are new ebook readers launching almost every month, new ebook web sites and ebook libraries setting up everywhere, and traditional publishers increasing the percentage of ebooks they offer.

So what does this mean for web businesses, and especially authors? Well, ebooks have probably become one of the best ways to make money writing. However in the midst of this ebook industry growth there are also a number of ebook publishing myths floating around. Let’s look at four of these myths.

 

Myth #1. Writing an E-book is Difficult

It’s not. It is certainly no more difficult than writing a regular book and in many cases it can be much easier. Don’t forget that the average ebook has far less words than the average book in traditional print. There are lots of bestselling ebooks in the range of 25 to 80 pages, and it is certainly much easier to write 75 pages than to fill up 240 pages!

Myth #2. Getting People to Promote Your Ebook Will be Difficult

It is not. When your ebook is finished and published, you should consider selling it at marketplaces like ClickBank and Click2Sell. As well as enabling you to take credit card payments without having a merchant account with your bank, these marketplaces have thousands of affiliates eager and chomping at the bit to promote good ebooks.

Myth #3.  It is Better to Do It All Yourself

It is not. Self-publishing is a great way to go, but after you write an ebook and publish it you should enlist as much help as possible in marketing and selling it.

Doing joint ventures with related sites is just one example of how you can do this.
 

Myth #4. When Your Ebook Is Written, Just Sit Back, Relax and Wait for the Checks to Roll In

Not a good idea. You should always be working on your next ebook. It is almost certain that interest in your first ebook is going to fall off after some time. It could take years, but it might only be months or weeks.

By always having more ebooks in the development pipeline you should be able to mantain at least several good sellers on the market at any point in time.

Think about these myths.

Next think about your desire to succeed as an ebook author.

Now start writing ebooks. Write. Publish. Sell.


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The Best Internet Marketing Training Advice I Could Give

November 4th, 2009 Bob Yeager 1 comment

Image representing Alexa as depicted in CrunchBase
Image via CrunchBase

Best Internet Marketing Training Advice

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Many of us so called “high profile” internet marketers keep receiving emails and calls asking what is the best internet marketing training and could they get some advice on where to look for the top information.It’s actually pretty simple and fairly complex at the same time. Truthfully, the best internet marketing training is the hands on training. The best internet marketing advice I can give you is stop learning for a while, pull out one of those overpriced ebooks you purchased and start implementing the strategies in it until you master them.There’s way too many new internet entrepreneurs trying every strategy they can get their hands on, all at once. This isn’t how the game works folks. To get the best internet marketing skills, experience and training you must first make a consceous decision to make a plan of action. So, within this article I am going to give you the most detailed plan I can without overloading your mind with useless information.

Here goes!

Step One: Find a hungry, desperate market and the solution they are looking for.

This one is pretty simple and some of the best internet marketing training I can possibly give you. Go to a site like ClickBank, enter a keyword in their market place and see what’s on the top twenty list. There’s over seventeen thousand products in clickBank, you’re not going to run out of options.

Then, grab the main url for each of your competitors. Go to alexa.com or quantcast.com and enter the url of each of your competitors, one by one. Once you find out which sites their visitors also visit, look for the blogs and forums in that niche.

Hint: You can also search Google for forums by entering the main niche keyword of your market with the word “forum” next to it.

Why are we going through this long process. Well, folks, this is business and not a hobby. If you want the best internet marketing training and profits, then you gotta do a little bit of leg work and get your feet wet. Next, after you find out where your market is hanging out, go and listen in on the conversations they are having. Look for questions that are being asked and make a note of the questions, as well as, the answers that others are leaving.

After you have made a note of this information, simply ask some questions of your own. I always say there are ten questions your market is asking and there are ten questions they should be asking. Ask questions, respond to other peoples’ questions with an answer of your own. Spend a week or two being a contributor and participant. This is, by far, some of the best interactive internet marketing training you will get, not to mention the awesome research you are going to get.

To top all this off (place cherry on top and continue) you can go to Google Groups and Yahoo Answers and find others in your market place asking and answering questions.

Important Note: Do not sell anything in forums or groups, you are simply participating and doing a bit of covert marketing research… k?

Moving on. Now that you know your niche has a need and are hungry for a solution, it’s time to do a bit of keyword research. Remember that list of competitors’ URLs you gathered earlier? Well, go to their website and in the top of your Fire Fox Browser (yes, the only browser a marketer should be using) click the “view tab”. Then, click Page Source.

Take a look at your competitors’ HTML code and at the top next to meta keywords, copy all of the keywords and paste them in a notepad document or spread sheet. Do this for all of your competitor sites. Then, search each of those keywords in the Google Keyword Tool. You are looking for words that have over 2,000 monthly searches. Then, after you have narrowed your list down, type each of those keywords in the Google search engine. You want these to be between 0-35,000 … no higher than 500,000 search results.

I bet you thought I was going to tell you to go after the search results with over a million listings? BZZZZ… those keywords are too broad. you can sprinkle them throughout your content, but not too much.

Now that you know what your market wants and what they are talking about, you know who your competitors are and what keywords they use and you know what keywords are the best to use, group your keywords in pairs.

Make a long list of two keyword phrases. Write a piece of content around each of the pairs of keyword phrases.

You do not have to do this all in one day, but might I make a suggestion? Thanks… I appreaciate it!

Write a one thousand word article and be sure that your two keywords show up in the title, description and throughout 5% of the body content.

Then, write a blog post for each section of your article (if you have 5 sub sections then you will want 5 blog posts). Be sure each of the blog post titles and subtitles contain your two keywords and your keywords show up throughout 5% of the post. 200-500 words on each of these should work.

Next, record a video for each of your blog posts and I’d suggest using Audacity to record audios simultaneously. That way, you will have keyword opimized video content for the video sharing sites and the same for your audios for podcasting submissions.

Then, rinse and repeat this process until you run out of keywords. Be sure to submit your articles at a fantastic place like Ezine articles and make sure it is quality, unique content.

Each day, submit one blog post, bookmark it and ping it. Then, each day submit one video, bookmark it and ping it. Then, each day submit one podcast, bookmark and ping that as well. Through this method, you have a constant stream of content that you can link back to your blog and get people to sign up on your newsletter.

Always make sure your newsletter sign up form redirects to a “Oh by the way” product sales page. Introduce people to a product early on in the process. Then, while sending emails to your subscribers about all of your content (every few days) you can also mention good products and services that will help them find the solution they have been looking for.

This, my inter-web entrepreneurial friend, IS the best internet marketing training advice you are going to find. Feel free to send people on over to this article to spread the love.

This is just the baking pan, would you like to bake the whole cake and find the best internet marketing training and advice on the internet today, in one of the largest and most comprehensive video courses with THE most affordable price? Then go to http://www.TheWESTProgram.com/west.html and grab a virtual seat in the most intricate and easiest to implement internet marketing training self-study course available online today!

 

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