The WEST Program Blog

WHAT MARKETERS ARE UNCOSCIOUSLY DOING AND HOW YOU CAN CAPITOLIZE ON IT
– Bob Yeager

DISCLAIMER: THE CHARACTERS DEPICTED IN THIS MANUAL ARE FICTICIOUS
AND ARE IN NO WAY PURPOSELY RELEVANT TO ANY ONE REAL LIFE PERSON.
THE FACTS LISTED WITHIN ARE TO BE TAKEN AS ADVICE ONLY IN THE CONTEXT
OF SUGGESTIONS AND IN NO WAY IMPLY THAT YOU WILL MAKE ANY OR SOME
OF THE INCOME IT CLAIMS. BE AWARE, IF YOU DO IMPLEMENT ANY STRATEGIES
WITHIN, MANY SELF PROCLAIMED GURUS MAY GET SICK TO THEIR STOMACHS,
FEEL LOST AND MAY DECIDED TO RIP OFF YOUR MARKETING MATERIAL AS THEY
HAVE THIS AUTHOR’S

ALL RIGHTS RESERVED WWW.THEWESTPROGRAM.COM 2009 AND BEOND

Fun isn’t it? The title I mean. I’ve been having a lot of fun watching some
of the cartoon characters of the marketing world. They’ve been running around,
having fun, just being a bunch of guys who can kick back and kill some time.

Meanwhile, you spend your money on their products, you could use some of
their personal attention, but they’re a bit too busy for you after you spend a few
grand. How’s that make you feel?

I get it. I was under this ridiculous assumption that maybe if I purchased
some of their courses, that would somehow get me on the inside of the “Rat
Pack”. Remember them, the real Rat Pack? I’m kinda young but I think it was
Sammy Davis Jr. , Dean Martin and Frank Sinatra. There may have been one
more, but you can just take a look at the characters of today’s marketing and see
the same group of the IN (NO not the I.M.) crowd and see that same untouchable
band of brothers.

Funny how marketers utilize the instance of celebrity to excel them into the
self-proclaimed guru position. It’s an awesome tactic, but a lot of work and a big
headache. See, with every celebrity comes the Poporazi. You know, the ones
running around taking pictures at the most inopportune times. Sometimes, they
are telling stories that were shared in the strictest of confidence, only to be sold
to the highest bidder by that celebrities closest friend.

I don’t necessarily like those folks, but it seems as if we could almost do the
same. Think about it. What if there were a certain marketing guy who chases
butterflies or something, and one day he had a picture that looked like the before
photo from the hair club for men and the next thing you know, he’s dressing like
a jock and has a full head of hair… hmm.

Nobody seems to talk about that stuff, or even how that method of
marketing that he uses is simply the chaos theory… and not well written at that.
Then you could have this beach bum guy, who was about 80lbs lighter a few
years back and got into a little trouble with the law; I wonder if people realize
that his marketing tactics are simply a poor attempt at NLP, or Black Ops
Hypnosis… hey wait, didn’t some guy with a “Star” in his name write that
course… he sure does sound an awful lot like the cousin of the beach bum… I
guess you have to be in the Rat Pack to know who I’m talking about.
But Wait… I’m Not in the Circle…

How Could I Possibly Know This?

Alright, that’s enough of my ranting. I’m going to stop with the literary ramblings and
innuendos of something fishy going on in the marketing world and get down to
strategy.

When I first came online, I was simply looking for a quick way to get my family off
Welfare. I wanted to work less with my body and more with my mind. It wasn’t easy
laboring in the winter time, chopping wood every day just to keep warm and I needed
a break… or my body was going to break.

So, I began to study all of these great marketers. No, not the cartoon ones. They
were pretty easy to figure out. They made broad stroke attempts at leveraging
peoples’ passions to market them, but their methods were a bit sloppy and crude.
That’s not to say they weren’t great at what they did, but when you are in the game
as long as these guys, you tend to mirror the superstar of your industry.

I remember a line from a Bill Murray movie, “Groundhog’s Day”. Bill said, “Maybe God
isn’t all powerful, maybe he’s just been around for so long that he knows a lot!”
I’m in no way implying that marketers are gods, but they are celebrity to their own
industry. I chose to study Jay Abraham, Brian Tracy, Chet Holmes and a few of the
other greats. Reason is, that’s who most of the cartoon guys today had study and
these were the guys who invented raw marketing and direct sales when it was in it’s
straight tie, smoke filled office, vodka in the middle of the day era.

You know, like “Mad Men”, advertising and marketing guys were the magical money
getters of their era and it is amazing how they have gone from a group of class, to a
group of ass… that’s cute, I wasn’t planning on typing that but it really flowed.
So the question begs, “How do you create celebrity status in the marketing world?”
Well, I don’t think you have to, but there is a way you can leverage “Celebrity” that is
much easier if you’d like to give it a shot.

I’m not sure, exactly, how this is going to turn out typed on this document, but by the
time I’m done here, I am going to show you how to leverage traffic that already exists
in order to generate some extra dineros for your family.

Take this into account: In no way am I saying this marketing method is for everyone
and in no way am I saying that it will work for those who do not follow all of the
steps. I am saying, however, that if you can get creative and focus on the goal at
hand… big bucks in little pockets, then you could probably have a lot of fun doing this
and you won’t be facing any competition.

Here Goes!

Cash in On Celeb Fame

For a while now, I’ve been testing a fun little project. I will not tell you the name of
the celebrity that I am using for this test, simply because I do not want your
competition and it is doing very well for me.

Basically, I’ve chosen a name of one of the most controversial, hottest celebs of all thetabloids out there and decided to make a blog around him. Then, I registered a domain name that is a bit something like this [ www.YOURCELEBNAMESUCKS.com ]

I know, it seems crude, but you’d be surprised. For every celebrity that people love
and there is a huge following for, there are plenty of folks out there that love to dish
and make fun of them as well. There’s a trick to this though.

You gotta chose a celebrity that has both types of fans. Yes, even those who hate
them are truly fans, just of a different nature. But, you want to be sure that this is a
celebrity that you actually like, that way you don’t get tired of writing about them.
Next, search your domain name in the search engines like this:

YOUR CELEB NAME SUCKS

Don’t use all caps like I just did, but you get it I’m sure. Then, open each of the
listings you find in Google, Yahoo, MSN, AOL and whatever favorite search engine you
can find.

Copy and paste the URLs [website addresses] into a notepad document and save
them for later. These are going to be great sources of content. Next, install a word
press blog onto your own hosting account. If you’re not sure how to do this, simply go
to www.WordPress.org and learn how… it’s not rocket science.

Next, go to www.Google.com and type in the search phrase:

YOUR CELEB NAME MOVIES

See if you can’t find some movie sites that have affiliate programs attached to them.
Remember, Amazon has become pretty popular in the movie department and people
can download the movie they purchase directly to their computer and begin to watch
immediately (that type of instant gratification can be very appealing)

Once you have some affiliate links to your celeb movies, go back to your links that you
saved on your note pad document and begin to take notes on the many different
articles out there. Mixed with your positive opinion of the celeb, write a review of why
some people may think your celeb sucks and counter with the positive.

To reinforce this positive, at the end of each post, send people to your email sign up
form… whoops, go to www.Aweber.com and get an auto responder for about $19 per
month.

Then, as you write your review blog posts you can simply send out broadcasts on the
review and be sure to place your affiliate links to your celebrity’s movie underneath
the post… sort of a positive reinforcement back up to your post, getting your reader
involved in watching one of their films.

The best part is, when they buy that film from Amazon, you get paid!

Nice right? Here’s the coolest part. You never run out of content about famous celebs
and most of the time you don’t have to create your own. You can grab a You Tube
video and embed it on your blog post

{There are plenty of tutorials out there to show you how}

Then, you write a review of the movie trailer or whatever celeb clip you got, just
beneath that video on your blog. Be sure to also start a link section on the side of
your blog.

You will want to go to www.HubPages.com, www.Squidoo.com, www.GoogleKnol.com
and many other content sites and write and post even more content. On these sites,
you really want to get people back to your blog.

OK… the big question that comes up on the rare occasion that I teach this. “Why
should you pick such a negative domain name about the celebrity?”

Simple… negative headlines sell, the same usually holds true for a negative subject
line in an email to get better open rates, a negative title on a blog post or video as
well as, a negative domain name, which is typically the headline of your browser
Slick right? I think it is and through the testing I’ve done on this, with a couple of
partners that I lock in my basement, I’ve found that the influx of traffic, the open
rates of emails and the willingness to purchase the movies on Amazon, are some of
the best sales and subscriber conversions I’ve ever received.

All this without creating your own product, you can write or record about someone
you don’t mind talking about. You’ll virtually never run out of content, which means
you will be able to post new content every day, thereby giving you new search engine
listings and all while only having an auto responder, a hosting account and a domain
name to pay for.

Domain and Hosting Account: www.HostGator.com

Auto responder: www.Aweber.com

You’re looking at about $28 a month or less.

One you get one site up and successful, talking about one celeb and you start seeing
a profit, continue posting on that one with new content everyday and start an
additional one.

You will only want to start one of these at a time, that way you can see what is
working for you, fine tune it and hone your skills a bit.

I hope you’ve enjoyed this month’s WEST Newsletter and I do hope you can join us
for our newly enhanced World Entrepreneur Success Training Program. We actually
show you how to set all these things up properly, in a step by step fashion and once
you have the ground work laid, we show you how to implement advanced strategies
that nobody else out there is teaching today!

Check it out www.TheWESTProgram.com/west.html

I hope you enjoyed this Celeb Infiltration Tactic. If I see any of the Gurus using this
one, I’ll know that they stole it from me, because I created it in my mastermind group
6 weeks before I wrote this

Ciao

Bob Yeager http://www.TheWESTProgram.com/west.html

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