A Guide for the Liars of Marketing and Sales

It’s ironic.

If you were to read that headline in a trashy tabloid or gossip magazine, you wouldn’t give it a second thought and you’d be happy with going about your day. Yet, if you were to read that same headline on a newspaper or sales page you’d give it some thought and perhaps read further.

Is the statement true? I seriously don’t know, but it isn’t my job to know that is it? Alright, enough of the cloak and dagger stuff, I’ll get to my point. If you are a sales or marketing professional there is one solid truth you and the rest of us must live by. Just because we say it’s so, doesn’t necessarily mean it’s true. There has to come a point in time where marketers and sales people hold themselves accountable for the claims they make. Even if those claims reside in a three lined piece of ad copy, you have to back up your facts.

Even the FTC is jumping on board with this. Recently the FTC released ammendments to long existing guidelines about the whole “results are not typical testimonials.” It would seem some of the juice, snake oil, pills and potion pushers wereflying a bit to close to restricted airspace with company and corporate testimonials that laid claim to some pretty outrageous results. In today’s world there are two types of consumer and buyers. On one side, there is the consumer who consumes some, then more, then more and before you know it their credit card bills are more than they make in a year and it’s your fault they spent money they didn’t have.

Some could say that statement is from a marketer so it doesn’t necessarily mean it is true. You’d be right. But, the marketing industry has tested time and again that most consumers are not aware of all the purchases they have made over a twelve month time period. Further, most consumers do not understand what they are purchasing or, don’t even understand it after they have purchased it. I can take this even further to state my own research has shown that nearly ninety percent of consumers facing buyer’s remorse will not even ask for a refund or return a product because they believe it will be too much of a hassle or cost them more in the long run.

It’s sad the sales and marketing industries have become professions where a lie is more common than the whole truth. Imagine this, if for just a moment:

You are a professional author who has just met a team of scientists who have discovered a cure for cancer. You ask the scientists for permission to write about their discovery with the hopes more agencies will help fund their discovery and testing. You write your book, it gets picked up by a publisher and the publisher asks for results based testimonials. You’re stuck. You have nothing to present this publisher with since the discovery is barely out of the testing phase. You are attempting to sell an idea or product without backing up what it will do for the end user.

In another scenario, all the above applies except for the fact you have scientific data and research that shows what the scientists’ testing has discovered and what their projected progress could be if they had the proper funding. This allows for an educated decision to be made by your publisher and investors.

In both scenarios, there was a passion surrounding an idea or “product”. In the first scenario, the author (or marketer) was providing no substantial proof of the benefits of such an idea or product.

In the second scenario, were testimonials provided? Did the author have statements from human test subjects that sold results or miraculous cases of cancer being cured? No, in both cases no user or results based testimonial was utilized or needed. Although, in the second scenario, the author presented data and projection which could allow the end reader to come to a specific conclusion. This is called pre-supposition and it allows our consumers or audience to come to their own conclusions based upon FACTS we as sales people and marketers may present to them. No smoke and mirrors, no hyped up sales claims or testimonials; they simply have the facts and benefit information of the products or services you are selling.

Imagine, a world of marketing and sales where the consumer is savvy to marketing and sales tactics. Oh… they already are savvy you say? Imagine a world where marketers are too reliant on results based testimonials instead of facts and benefits of a product that can be proven. Really, marketers and sales people are already too reliant on hyped up claims and testimonials?

Imagine this for a moment. What if buyers could come into a sales or marketing situation and be presented with the solution they are looking for? What if they could learn what all the benefits are that your product has to offer while still learning how much it is going to cost them, how much it will save them compared to your competition and what level of a solution it will provide? In this scenario, you could weed out buyer’s remorse. With these elements laid in place, you would no longer need worry or rely on results based testimonials. With the straight honest truth without the hyped claims, you’d have to rely on your product or services own merits and value.

Here’s my final question for you. Could you do this for your market place or, does your product need the hyped up claims?

Would you like to learn the honest way of doing business in marketing and sales without all of the hyped up tactics but instead achieve bigger results by being honest? Click Here

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Have you ever been accused of being obsessed with work, business or money?

Do you recall where and whom that first occurred with?

I’m Bob Yeager and I’m Obsessed with Internet Business

It’s OK, I’ll be find. You know, I think there are support groups for this type of thing, but I’d be afraid they’d try to compel me to quit doing what I’m doing. Here’s the thing. There’s nothing wrong with being obsessed when your obsession in one of the healthy sort.

Let me explain.

A few years back, I told my wife (while we were broke and living on Welfare) that I’d get us to millionaire status within the next 5 years. Here it is just two years later and I’m getting ready to sign the deal that will put me well over the top… and I get to do that with a couple of my good friends.

Years ago, doctors told me I had seven months to live and they continued to tell me that for another eight years. Here I am today, going on thirteen years later and my cancer is gone and I’m as healthy as a soon to be 32 year old man could be.

Before that, I was told the music industry doesn’t pay. I was one of the top earning musicians in the eastern US. Just before that, everyone told me I was too small and weak to be a top martial arts competitor. I’ve been competing since I was 8 and have never lost a match (I have been beaten a few times though:)

So, was I obsessed to achieve these types of results? Yep, damn straight. I had a healthy obsession to rise up and be strong, to put my best foot forward and to move past defeat and failure. I was obsessed with living and staying alive and I continue to carry that obsession throughout my life.

My family is more important to me than life itself, so since I’m obsessed with living, I must be even more obsessed with my family’s safety and happiness. The internet allows me to conduct business at the level I know I need to achieve ultimate financial success and contribute on a global scale, and since financial independence is a factor in my families happiness… I guess I have to have a bit of obsession when it comes to my business as well.

So, why am I telling you this? Because I have a healthy obsession with sharing insights that I’ve experienced, in order to help you. So… what are YOU going to decide to be obsessed with tomorrow?

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Ok, so everyone says to outsource, build a team, get JV partners and I would agree.

But… there is a BIG piece missing from the equation, two pieces actually.

Piece number one: Be willing to fire more than you hire.

Trust me, I’ve run companies with over 1200 sales professionals under my guidance.

My motto was gently hire and aggressively fire until you had the best team available. That way, you knew that you had a hardworking, smart, aggressive team of sales professionals who take your business as serious as you take your own. You must be OK with the fact that if someone is not doing the job they are cut out for… then you must cut them out of the
equation.

I’ve been hit with a lot of comments saying, “Bob, but what if that person has been with you for years?” Well, if that’s the case then they should know that their paycheck depends upon their efforts and productivity and that the success of your business is important to you as it should be to them.

Don’t be airy fairy about this… business is business. Keep the main thing the main thing.

Think about it, if you went to a restaurant and paid $75 for a lobster steak dinner and it came back cold, black and tasted like shit… would you pitch a bitch about it?

Of course you would. Then, Why in God’s name would you not treat your business with the same level of respect as you do your gourmet appetite?

Piece number two: If a family member has no specialized talent to contribute to your business, then they don’t work for your business.

One of the biggest downfalls of a business is having family work within the business. There are many folks that would disagree with me. But think about this. When you hire a stranger, who has specialized skills and you interview them, they are trained by your company and they know that they report to you for the big decisions… you have their respect and they will work to make sure you are happy… so that they get the big pay raise and are praised from the work they have done.

When your big brother is working for you, you are not boss man… you are little bro or sis. Many times, even if it is not said outright, they will doubt your decision making processes, they will begin to reinvent your business without your permission… and if they have absolutely no specialized skills to offer your business… they are simply taking up space and your ROI on employees wages begins to take it’s toll on your business.

Let’s get business here. Your business is a machine that is supposed to be working for you and for your customers. Take a look around at your business today. Who is working with you or for you that has made no effort to create more productivity or profit. Who is it, within your business, that has not contributed to your bottom line?

Now, you can go one of two routes here. Sit them down and explain what you expect to see from them within the next week or two or, if you’ve already done this with them… replace them and move forward.

My apologies if anyone thinks this post is too harsh, but there IS a big reason for a global recession and it has a lot to do with the people in the productivity and decision making departments of large and small companies being inadequate for the job.

Get your people to take forward moving action to grow your business on a global scale this year, or at least become a top competitor in your local market space. Want a team that can fulfill your marketing needs… http://www.eWebMarketingManagement.com

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Funny, I never really thought I would be writing this post… but, if what I have to say is important to you, read further and enjoy the videos. You likely won’t see an email from me in the future and there definitely won’t be anymore free rides and I’ll explain what that means in a moment.

So, what could make an internet mentor, someone who truly cares about the success of others throw in the towel? Simply put, lack of perceived value and no regard for other peoples’ commitments to you. Now, this isn’t necessarily directed toward YOU, but it is directed toward those who are more concerned about their own personal gain than they are with respecting the time and effort that others have contributed to them.

I’ve goofed a few times in my internet career. Not finishing clients’ projects on time has been an issue, doing to much to offer more to my subscribers while spending less time with my family and not cutting people off when they were becoming bottom feeders and wasting my time, just to try to find that “magic bullet” that would make money gush out of their computers.

Recently, one of my students said that they were losing faith in me. Hmmm. I was told that I wasn’t teaching enough. I was told what I needed to do and what they expected. I’ve been hit with a few demands and consistently work on fulfilling my commitments. Sometimes though, I wonder if people from the other end are looking at the commitments they are getting from me.

Take for example. From January of 2008 to July of 2009, I’ve released over 200 hours of free video lessons that gave enough content to make a homeless man rich. I’ve written close to 1300 hundred articles teaching even more and I’ve broadcasted mentoring sessions live, my live radio show coaching and had one on one mentoring sessions, all for free, for the past 2 years that range up to 700 hours.

I have written close to 1600 blog posts coaching people in personal development, internet marketing and many other topics with the hopes at helping others to enhance their quality of life. During that time, I’ve been asked to give people scholarships into my high end coaching programs, give discounts, make payment arragements, give products away for free or to just spend my TIME for free with them with no regards of what effect that would have on my business, my time or my family.

Effective immediately. No more free rides, no more discounts and absolutely no more of ME allowing others to waste my time. I am focusing my time on my World Entrepreneur Success Training Program, eWebMarketingManagement.com and my clients’ projects. I will continue with my niche marketing and will not allow myself to attach to my subscribers. I made a promise to myself, back in early 2007 that when I found the way to succeed online that, I would teach others to do the same… until people began to take advantage of that kindness and began to not hold themselves accountable for their own success.

That time has come and I am currently clicking on the delete button on my mailing list.

My WEST students will only receive WEST updates from my support responder and  any new subscribers can expect regular product promotions from me that will provide them with solutions. Here’s the thing, I don’t sit here and type away on a computer all day and record videos, spend hours in post production and send out countless pieces of unique, quality content for my health. I’m in business to succeed and provide CUSTOMERS with value. Not to give away that which is precious to me… i.e. my time and my products.

Anyone who can respect that , feel free to enroll in the WEST program at http://www.TheWESTProgram.com/west.html

If this offends anyone, I’m not sorry… I’m glad that I’ve been able to helps so many people and that they continue to contact me and tell me about the amazing results and benefits that they gain from what I have taught them.

By the way, below you will see one last internet marketing lesson video from me. It’s 64 minutes of solid content about SEO. Recently someone told me that I didn’t teach an SEO section in the WEST program. Well, I did… but it would take for someone to understand that SEO is literally EVERYTHING that you do online… and those who spend their time JUST teaching SEO is WASTING YOUR TIME!

I hope this and the many other pieces of content I have on the internet are helpful to you and I truly feel sorry for those who chose to ignore the email that I sent about this post… because that is the last email they will receive from me.

Take care and good luck in all that you set out to accomplish. I wish you all the best and that you continue to grow. For those of you who wish to become successful online but don’t want to do any work, who doesn’t want to implement strategies and pay for marketing material or advertising… there’s an easy way to remedy that problem… log off the internet and don’t open another internet marketing course ever again.

Of course you could waste your time with adsense and writing articles for pennies and dollars if you’d like… it’s up to you.

Sincerely

Bob Yeager
Founder of The World Entrepreneur Success Training Program

http://www.TheWESTProgram.com/west.html Stop signing up for newsletters and start investing in your education!

Your Last Free Video Lesson

SEO: This so ugly you will need WEST to get it all straight!

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What is The World Entrepreneur Success Training Program? It’s Family

As always, I love scouring the Internet, late at night and coming across the WEST Program Global Family’s sites, blogs and videos. I don’t know what it is really, maybe the connection, the heart and being able to actually see the faces of my students instead of them being whispers and digital signatures. Please, anyone who stops by, take some time to check out each of their blogs. This is a great cast of people and they truly do show alot of heart when they write.

Thanks WEST Students
Bob

Shona asked me a while back, why is it that I’ve bought alot of other courses and PDFs and I’ve never started to see the results or take action at this level, until the WEST Program. Because Bob Rocks Shona! Nah… it’s because the WEST program isn’t just Internet Marketing. Each of our lessons also focus on individual learning and are integrated with personal development. Check out Shona’s Video with her adorable little one:

Check out Shona’s Blog by Clicking Here

Cate Says…she makes me blush. Cate is from the other side of the world, at least from where I sit, all the way over in Australia. She speaks with a wickedly fierce softness but you can tell this lady could bite if she wanted to… just kiddin Cate I’ve know Cate for some time, but she had never trained under me before and she always seems to be excited when there are new lessons and developments in WEST… thanks for sticking with it Cate

Ahhh… Cara. My partner in crime. You see, Cara and I were in Magnetic Freedom’s MAP program a couple of years ago. She was teaching me how to send emails, while I was teaching her how to study the personality traits and characteristics of others. Thereafter, Cara joined me as the co-host of Out-Side the Box LIVE! and soon became a member of The WEST Program… never a dull moment when Cara is around:) She actually spills the beans on a super simple strategy I had given her… listen close, it’s so simple you may miss it!

This next video was shot just after I had met a guy from Rhode Island, Mike Silva… finally! Another dude… and he’s from the East Coast Anywho, Mike really didn’t know much about me, and he was a bit of a veteran on the Internet, but I thought perhaps I might have a few tricks up my sleeve that good ole’ Mikey Boy hadn’t figured out yet. From that point on, where Mike learned and began to dominate Google, we decided to partner up… yep, WEST students aren’t just students to me, they are friends, students, family… and when they got the goods… I’d be more than happy to work with them! Along with Mike we are also working with Mike’s partner in crime, Keith Dennis from the UK… and they are the mad men behind the educational portal that is now The World Entrepreneur Success Training Program. Here’s Mike:

I will have more from WEST students very soon and alot of new faces to show off. To me, the Internet Marketing Community is beginning to lose a bit of credibility. There are a lot of characters out there that seem like they are consistently promoting the new “Tell All Product” of the week. Hmmm, you’d think by now they would find one that they could stick with, that would continue to grow their business… you’d think by now, they would’ve found the only TRUE Internet Marketer’s online university in The WEST Program… they’ll figure it out one day

By the way, a big welcome to SEO Genius Paul Counts. Not only for joining our elite JV Team, but also for joining on the soon to launch company eWeb Marketing Management. The new online Internet Marketing Solutions firm for medium, small, and large businesses online or off, that are looking to grow their revenue. More on that will be released soon by myself, Mike Silva, Keith Dennis, CoraLyn Hughes, Cara Yowell, and our new head of SEO Paul Counts! Stay tuned!

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