This question has been racking my brain for some time now. You see, I have an inner circle of marketing buddies that continuously hit me with stats stating that consumers that purchase success development and Internet Marketing Courses rarely ever use them. Actually, statistically speaking, 99% of them actually finish the course and under 1% of them actually take action if they do finish the course.

That to me is pretty sad, so I told my marketing buddies that perhaps it has to do with the fact that most online and entrepreneurial business people are spending too much on the education and not focusing their dollars on their marketing and business budget. Also, I believe that many of these people tend to think that an internet business doesn’t cost anything to run. That’s where most of them are failing.

ALL businesses cost something to grow and generate a regular income. Now, the trick is to reduce fixed costs, meaning costs that accrue on a regular basis no matter if you turn a profit or not… and keep most of your costs at a variable level, which means you only pay if you need to.

I also told them that there is a huge influx of super gurus taking advantage of the marketing world. If you are going to design a course that teaches people how to do a product launch, then rightfully you must teach people how to create a product or find someone else’s product as an affiliate. Equally, if you are going to teach some one to find some one’s affiliate product to market or create their own, you must also teach them to find the market (the product is insignificant if there is no market to sell to!)

If this is the case, we must also teach them to build to proper marketing vehicles to communicate with that market and teach them to find the proper terms, language and words that people are looking for… so that their market will actually find them in the search engines. OH… there’s another one.

If you are going to teach them all of the above, then you must be responsible for teaching them how to show up in the search engines and how to rise above any and all competition that exists. Wait a second… if people are going to have the confidence to do all of that, then isn’t it safe to assume that they will need some level of personal growth training, while they are learning the business development stuff.

Further, isn’t it also safe to assume that folks will need to learn methods of outsourcing, finding Joint Venture Partners, creating charitable vehicles and continuous ways to grow their business and stay ahead of their competition? Even more important… shouldn’t WE, as their mentors, show them the proper place to start the whole process… down to the primordial, fundamental beginnings… so as to leave absolutely nothing to guess work?

Wouldn’t it even be safe to assume, going back to the beginning of this post, that we should be the ones to make such a program affordable to more people… so that more people can reap the benefits of such an education?

The response I got from my colleagues? “Bob… that would be too much work and how could anyone ever turn a profit from that? The costs of manufacturing the product, alone, would be astronomical… let alone the time it would take someone to educate themselves to teach the process AND create the course.”

I said… muahahahah… watch the video below!

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