A Guide for the Liars of Marketing and Sales

It’s ironic.

If you were to read that headline in a trashy tabloid or gossip magazine, you wouldn’t give it a second thought and you’d be happy with going about your day. Yet, if you were to read that same headline on a newspaper or sales page you’d give it some thought and perhaps read further.

Is the statement true? I seriously don’t know, but it isn’t my job to know that is it? Alright, enough of the cloak and dagger stuff, I’ll get to my point. If you are a sales or marketing professional there is one solid truth you and the rest of us must live by. Just because we say it’s so, doesn’t necessarily mean it’s true. There has to come a point in time where marketers and sales people hold themselves accountable for the claims they make. Even if those claims reside in a three lined piece of ad copy, you have to back up your facts.

Even the FTC is jumping on board with this. Recently the FTC released ammendments to long existing guidelines about the whole “results are not typical testimonials.” It would seem some of the juice, snake oil, pills and potion pushers wereflying a bit to close to restricted airspace with company and corporate testimonials that laid claim to some pretty outrageous results. In today’s world there are two types of consumer and buyers. On one side, there is the consumer who consumes some, then more, then more and before you know it their credit card bills are more than they make in a year and it’s your fault they spent money they didn’t have.

Some could say that statement is from a marketer so it doesn’t necessarily mean it is true. You’d be right. But, the marketing industry has tested time and again that most consumers are not aware of all the purchases they have made over a twelve month time period. Further, most consumers do not understand what they are purchasing or, don’t even understand it after they have purchased it. I can take this even further to state my own research has shown that nearly ninety percent of consumers facing buyer’s remorse will not even ask for a refund or return a product because they believe it will be too much of a hassle or cost them more in the long run.

It’s sad the sales and marketing industries have become professions where a lie is more common than the whole truth. Imagine this, if for just a moment:

You are a professional author who has just met a team of scientists who have discovered a cure for cancer. You ask the scientists for permission to write about their discovery with the hopes more agencies will help fund their discovery and testing. You write your book, it gets picked up by a publisher and the publisher asks for results based testimonials. You’re stuck. You have nothing to present this publisher with since the discovery is barely out of the testing phase. You are attempting to sell an idea or product without backing up what it will do for the end user.

In another scenario, all the above applies except for the fact you have scientific data and research that shows what the scientists’ testing has discovered and what their projected progress could be if they had the proper funding. This allows for an educated decision to be made by your publisher and investors.

In both scenarios, there was a passion surrounding an idea or “product”. In the first scenario, the author (or marketer) was providing no substantial proof of the benefits of such an idea or product.

In the second scenario, were testimonials provided? Did the author have statements from human test subjects that sold results or miraculous cases of cancer being cured? No, in both cases no user or results based testimonial was utilized or needed. Although, in the second scenario, the author presented data and projection which could allow the end reader to come to a specific conclusion. This is called pre-supposition and it allows our consumers or audience to come to their own conclusions based upon FACTS we as sales people and marketers may present to them. No smoke and mirrors, no hyped up sales claims or testimonials; they simply have the facts and benefit information of the products or services you are selling.

Imagine, a world of marketing and sales where the consumer is savvy to marketing and sales tactics. Oh… they already are savvy you say? Imagine a world where marketers are too reliant on results based testimonials instead of facts and benefits of a product that can be proven. Really, marketers and sales people are already too reliant on hyped up claims and testimonials?

Imagine this for a moment. What if buyers could come into a sales or marketing situation and be presented with the solution they are looking for? What if they could learn what all the benefits are that your product has to offer while still learning how much it is going to cost them, how much it will save them compared to your competition and what level of a solution it will provide? In this scenario, you could weed out buyer’s remorse. With these elements laid in place, you would no longer need worry or rely on results based testimonials. With the straight honest truth without the hyped claims, you’d have to rely on your product or services own merits and value.

Here’s my final question for you. Could you do this for your market place or, does your product need the hyped up claims?

Would you like to learn the honest way of doing business in marketing and sales without all of the hyped up tactics but instead achieve bigger results by being honest? Click Here

Have you ever been accused of being obsessed with work, business or money?

Do you recall where and whom that first occurred with?

I’m Bob Yeager and I’m Obsessed with Internet Business

It’s OK, I’ll be find. You know, I think there are support groups for this type of thing, but I’d be afraid they’d try to compel me to quit doing what I’m doing. Here’s the thing. There’s nothing wrong with being obsessed when your obsession in one of the healthy sort.

Let me explain.

A few years back, I told my wife (while we were broke and living on Welfare) that I’d get us to millionaire status within the next 5 years. Here it is just two years later and I’m getting ready to sign the deal that will put me well over the top… and I get to do that with a couple of my good friends.

Years ago, doctors told me I had seven months to live and they continued to tell me that for another eight years. Here I am today, going on thirteen years later and my cancer is gone and I’m as healthy as a soon to be 32 year old man could be.

Before that, I was told the music industry doesn’t pay. I was one of the top earning musicians in the eastern US. Just before that, everyone told me I was too small and weak to be a top martial arts competitor. I’ve been competing since I was 8 and have never lost a match (I have been beaten a few times though:)

So, was I obsessed to achieve these types of results? Yep, damn straight. I had a healthy obsession to rise up and be strong, to put my best foot forward and to move past defeat and failure. I was obsessed with living and staying alive and I continue to carry that obsession throughout my life.

My family is more important to me than life itself, so since I’m obsessed with living, I must be even more obsessed with my family’s safety and happiness. The internet allows me to conduct business at the level I know I need to achieve ultimate financial success and contribute on a global scale, and since financial independence is a factor in my families happiness… I guess I have to have a bit of obsession when it comes to my business as well.

So, why am I telling you this? Because I have a healthy obsession with sharing insights that I’ve experienced, in order to help you. So… what are YOU going to decide to be obsessed with tomorrow?

Hitting the First Page in Google in 6 minutes: Get Targeted Traffic

The mystery that seems to be “plaguing” the internet is…

“How do I get more traffic and generate more sales in my internet business?”

It’s actually not a mistery, more of a misguided rumour of what is needed, and the proper approach to getting the results you will NEED, instead of what you THINK you need.

You need to know how to use unique content to get traffic to your website to make more sales and get search engine listings for a more
targeted list of customers.

Let me start with a short story.

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Best Internet Marketing Training Advice

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Many of us so called “high profile” internet marketers keep receiving emails and calls asking what is the best internet marketing training and could they get some advice on where to look for the top information.It’s actually pretty simple and fairly complex at the same time. Truthfully, the best internet marketing training is the hands on training. The best internet marketing advice I can give you is stop learning for a while, pull out one of those overpriced ebooks you purchased and start implementing the strategies in it until you master them.There’s way too many new internet entrepreneurs trying every strategy they can get their hands on, all at once. This isn’t how the game works folks. To get the best internet marketing skills, experience and training you must first make a consceous decision to make a plan of action. So, within this article I am going to give you the most detailed plan I can without overloading your mind with useless information.

Here goes!

Step One: Find a hungry, desperate market and the solution they are looking for.

This one is pretty simple and some of the best internet marketing training I can possibly give you. Go to a site like ClickBank, enter a keyword in their market place and see what’s on the top twenty list. There’s over seventeen thousand products in clickBank, you’re not going to run out of options.

Then, grab the main url for each of your competitors. Go to alexa.com or quantcast.com and enter the url of each of your competitors, one by one. Once you find out which sites their visitors also visit, look for the blogs and forums in that niche.

Hint: You can also search Google for forums by entering the main niche keyword of your market with the word “forum” next to it.

Why are we going through this long process. Well, folks, this is business and not a hobby. If you want the best internet marketing training and profits, then you gotta do a little bit of leg work and get your feet wet. Next, after you find out where your market is hanging out, go and listen in on the conversations they are having. Look for questions that are being asked and make a note of the questions, as well as, the answers that others are leaving.

After you have made a note of this information, simply ask some questions of your own. I always say there are ten questions your market is asking and there are ten questions they should be asking. Ask questions, respond to other peoples’ questions with an answer of your own. Spend a week or two being a contributor and participant. This is, by far, some of the best interactive internet marketing training you will get, not to mention the awesome research you are going to get.

To top all this off (place cherry on top and continue) you can go to Google Groups and Yahoo Answers and find others in your market place asking and answering questions.

Important Note: Do not sell anything in forums or groups, you are simply participating and doing a bit of covert marketing research… k?

Moving on. Now that you know your niche has a need and are hungry for a solution, it’s time to do a bit of keyword research. Remember that list of competitors’ URLs you gathered earlier? Well, go to their website and in the top of your Fire Fox Browser (yes, the only browser a marketer should be using) click the “view tab”. Then, click Page Source.

Take a look at your competitors’ HTML code and at the top next to meta keywords, copy all of the keywords and paste them in a notepad document or spread sheet. Do this for all of your competitor sites. Then, search each of those keywords in the Google Keyword Tool. You are looking for words that have over 2,000 monthly searches. Then, after you have narrowed your list down, type each of those keywords in the Google search engine. You want these to be between 0-35,000 … no higher than 500,000 search results.

I bet you thought I was going to tell you to go after the search results with over a million listings? BZZZZ… those keywords are too broad. you can sprinkle them throughout your content, but not too much.

Now that you know what your market wants and what they are talking about, you know who your competitors are and what keywords they use and you know what keywords are the best to use, group your keywords in pairs.

Make a long list of two keyword phrases. Write a piece of content around each of the pairs of keyword phrases.

You do not have to do this all in one day, but might I make a suggestion? Thanks… I appreaciate it!

Write a one thousand word article and be sure that your two keywords show up in the title, description and throughout 5% of the body content.

Then, write a blog post for each section of your article (if you have 5 sub sections then you will want 5 blog posts). Be sure each of the blog post titles and subtitles contain your two keywords and your keywords show up throughout 5% of the post. 200-500 words on each of these should work.

Next, record a video for each of your blog posts and I’d suggest using Audacity to record audios simultaneously. That way, you will have keyword opimized video content for the video sharing sites and the same for your audios for podcasting submissions.

Then, rinse and repeat this process until you run out of keywords. Be sure to submit your articles at a fantastic place like Ezine articles and make sure it is quality, unique content.

Each day, submit one blog post, bookmark it and ping it. Then, each day submit one video, bookmark it and ping it. Then, each day submit one podcast, bookmark and ping that as well. Through this method, you have a constant stream of content that you can link back to your blog and get people to sign up on your newsletter.

Always make sure your newsletter sign up form redirects to a “Oh by the way” product sales page. Introduce people to a product early on in the process. Then, while sending emails to your subscribers about all of your content (every few days) you can also mention good products and services that will help them find the solution they have been looking for.

This, my inter-web entrepreneurial friend, IS the best internet marketing training advice you are going to find. Feel free to send people on over to this article to spread the love.

This is just the baking pan, would you like to bake the whole cake and find the best internet marketing training and advice on the internet today, in one of the largest and most comprehensive video courses with THE most affordable price? Then go to http://www.TheWESTProgram.com/west.html and grab a virtual seat in the most intricate and easiest to implement internet marketing training self-study course available online today!

Thriller Reincarnated through a Dancing Chicken!

By far, this has to be one of the most original marketing schemes that I’ve seen on a sidewalk outside a pizza joint. In dire economic times, it’s important to be creative with your marketing. From the guys that flip the signs next to highways, to the folks who dress up in funny costumes outside the Liberty Mutual storefronts, none of them could possibly compare to the dancing chicken outside Domino’s Pizza in Missouri.

If you have an interesting marketing stunt that YOU are pulling for your business, shoot a video of it and I’ll be sure to publicize it on our blog. Let me send some traffic to you… for being creative and original in your marketing. Here’s the deal:

You must have a unique spin to your marketing

You have to have a REAL business, no rediculous internet scams or money schemes

…and… you MUST post the video to You Tube and email me the link where I can see it.

If you have it in you to be a creative entrepreneur and you got the guts to beat the chicken, simply post a comment below with your video link and I’ll write and article around the video and publicize it for you. By the way, be sure to post the link to your website or your business information in the description area of your YouTube video.

I’m going to be chosing the top 5 videos to market and drive traffic to!

Duplicate Content on the Internet

I get a lot of questions asking about issues with getting the Google Slap for duplicate content. Look, if you’d like to be sure that your content is completely original, then pay close attention to how I show you how to have a conversation with yourself to be sure that you are not posting duplicate content on your site.

Step 1: Defining What is Duplicate Content?

Duplicate content is content that is exactly identical to content that can be found on another web page, whether it is on your web pages or somebody else’s web pages.

Also, duplicate content can be found within the template of your site. Here’s what I mean. If you have text links, anchor text or, alternative text in images on the template of your site then you must be sure that you have at least 35 more keywords within your body content of your site. We want to make sure you have more unique content on your page than you have within the template of your site.

Think about this: Site A has three paragraphs of text on the body of their home page. Also, within the template of their site, they have 20 keywords within all of the navigation and links and such. That same page sticks to a 5% keyword density on the body content, meaning if there is 500 words in the body, 5% of those words are keywords. So, then we find that page on the first page of Google one day and the following day it is gone.

What happened? Why did this page get removed? More than likely, it’s because there are more keywords or words in general within the template, that Google says, “These 20 words that you have on this template shows up on every page of your site, therefore, your site is scattered with duplicate content.

Now we move on to site B. Site B also has 20 keywords throughout the template, but the body content on their home page has 1500 words and a 5% keyword density. Now, there is more unique body content to overpower the content that is within the template. Realisticly, if you were to add three or four new paragraphs of original content to each of your site pages, there is a good chance that you will rank higher in the search results.

Let’s move on to our next step.

Having a Conversation to Promote Unique Web Page Content

Nine times out of ten, I will guarantee you that the conversation I have with one of my friends is going to be 100% unique compared to the conversation that YOU have with your friends. Why? Simply because I am different than you and you are different than me. We have different thoughts, we have different ideas and we talk about different topics. So, imagine if I took my conversation and turned it into a blog post. Let’s imagine that a 20 minute conversation turned out to have over 30 thousand words.

I could take that hypothetically transcribed conversation and break those 30 thousand words down into 20 unique 1500 hundred word articles or blog posts. Isn’t it safe to assume that no other person in my industry will have a post identicle to mine? Of course it is! So, when you are writing your content, I suggest creating a mock conversation. Here’s how it works.

Designing Unique Content that is Accepted by the Search Engines

First, lets pretend that we have friends, even though we are closet computer geeks that sit around writing articles about how to keep from writing and posting duplicate content. Let’s, for a moment, pretend that our friend Roy has come to us and asked, “How can I get my blog to generate more traffic?” Well, many of us can give Roy quite a few tips, so I want to play this conversation out in my head. Without stating Roy’s name, I want to answer some questions that I believe Roy would ask and throughout my article I am going to answer these questions. Here’s an example of my conversation with “Roy”.

What plug-ins do you have in your blog?

I don’t know what plugins are and I’m not really certain that I have any. Well, then you should probably consider getting, at least, an All In One SEO Plugin, a Sociable Plug-in, the Max Blog Press Plug-in and a Viral Tweets Plugin. That would be a great start and it would certainly begin to help with on site SEO and social media traffic.

How many videos have you created and submitted to the video sharing networks?

Videos? I don’t even know how to record a video. Well, this is simple. Do you have a webcam? Yes. Alright, fire up your logitech and record ten videos that are about 2-4 minutes long. Do a bit of keyword research and create titles, descriptions and keyword tags for each video. Then, be sure that your keywords are included in your title and description and submit those videos to all of the video sharing sites. Then, post each of the videos you submitted to You Tube to your blog, one post a day. Be sure to write a descriptive blog post about that video and include that video’s keywords in your blog post and label them in your All In One SEO Plug in before you publish your post.

Now, go back to You Tube and edit your video description to include the link back to the relevant blog post. Now, you have web 2.0 viral video marketing in place as well as, quality, relevant content to generate more traffic and search engine listings. Pretty simple right?

Yeah, that’s real simple… I know I can do that all day long!

Master Uinque Content Generation with Conversation

You don’t have to be a great writer to develop unique content on a regular basis, how long were you reading the above text before you forgot that I was speaking to my buddy Roy? By typing a conversation as if your are talking to and asking questions of a reader and then answering those questions for them, you have a nice fluid, conversational post that is sure to be read by all of your traffic.As well, you have a site filled with unique content and the search engines will place you in the rankings of the content generation kings. The method above works extremely well for blogs, hub pages and squidoo lenses… but you can also fine tune that method to write content for your websites.

I truly do hope that this article has helped you skip past the realm of duplicate content and that you can see that anyone can beat duplicate content… as long as you can keep it original.

Check out the World Entrepreneur Success Training Program if you’d like to learn what real internet marketers do, to create a real internet business. http://www.TheWESTProgram.com

Ok, so everyone says to outsource, build a team, get JV partners and I would agree.

But… there is a BIG piece missing from the equation, two pieces actually.

Piece number one: Be willing to fire more than you hire.

Trust me, I’ve run companies with over 1200 sales professionals under my guidance.

My motto was gently hire and aggressively fire until you had the best team available. That way, you knew that you had a hardworking, smart, aggressive team of sales professionals who take your business as serious as you take your own. You must be OK with the fact that if someone is not doing the job they are cut out for… then you must cut them out of the
equation.

I’ve been hit with a lot of comments saying, “Bob, but what if that person has been with you for years?” Well, if that’s the case then they should know that their paycheck depends upon their efforts and productivity and that the success of your business is important to you as it should be to them.

Don’t be airy fairy about this… business is business. Keep the main thing the main thing.

Think about it, if you went to a restaurant and paid $75 for a lobster steak dinner and it came back cold, black and tasted like shit… would you pitch a bitch about it?

Of course you would. Then, Why in God’s name would you not treat your business with the same level of respect as you do your gourmet appetite?

Piece number two: If a family member has no specialized talent to contribute to your business, then they don’t work for your business.

One of the biggest downfalls of a business is having family work within the business. There are many folks that would disagree with me. But think about this. When you hire a stranger, who has specialized skills and you interview them, they are trained by your company and they know that they report to you for the big decisions… you have their respect and they will work to make sure you are happy… so that they get the big pay raise and are praised from the work they have done.

When your big brother is working for you, you are not boss man… you are little bro or sis. Many times, even if it is not said outright, they will doubt your decision making processes, they will begin to reinvent your business without your permission… and if they have absolutely no specialized skills to offer your business… they are simply taking up space and your ROI on employees wages begins to take it’s toll on your business.

Let’s get business here. Your business is a machine that is supposed to be working for you and for your customers. Take a look around at your business today. Who is working with you or for you that has made no effort to create more productivity or profit. Who is it, within your business, that has not contributed to your bottom line?

Now, you can go one of two routes here. Sit them down and explain what you expect to see from them within the next week or two or, if you’ve already done this with them… replace them and move forward.

My apologies if anyone thinks this post is too harsh, but there IS a big reason for a global recession and it has a lot to do with the people in the productivity and decision making departments of large and small companies being inadequate for the job.

Get your people to take forward moving action to grow your business on a global scale this year, or at least become a top competitor in your local market space. Want a team that can fulfill your marketing needs… http://www.eWebMarketingManagement.com

If You Were Given an Irresistible Offer that Could Virtually Guarantee Your Success… Would You Use It?

This question has been racking my brain for some time now. You see, I have an inner circle of marketing buddies that continuously hit me with stats stating that consumers that purchase success development and Internet Marketing Courses rarely ever use them. Actually, statistically speaking, 99% of them actually finish the course and under 1% of them actually take action if they do finish the course.

That to me is pretty sad, so I told my marketing buddies that perhaps it has to do with the fact that most online and entrepreneurial business people are spending too much on the education and not focusing their dollars on their marketing and business budget. Also, I believe that many of these people tend to think that an internet business doesn’t cost anything to run. That’s where most of them are failing.

ALL businesses cost something to grow and generate a regular income. Now, the trick is to reduce fixed costs, meaning costs that accrue on a regular basis no matter if you turn a profit or not… and keep most of your costs at a variable level, which means you only pay if you need to.

I also told them that there is a huge influx of super gurus taking advantage of the marketing world. If you are going to design a course that teaches people how to do a product launch, then rightfully you must teach people how to create a product or find someone else’s product as an affiliate. Equally, if you are going to teach some one to find some one’s affiliate product to market or create their own, you must also teach them to find the market (the product is insignificant if there is no market to sell to!)

If this is the case, we must also teach them to build to proper marketing vehicles to communicate with that market and teach them to find the proper terms, language and words that people are looking for… so that their market will actually find them in the search engines. OH… there’s another one.

If you are going to teach them all of the above, then you must be responsible for teaching them how to show up in the search engines and how to rise above any and all competition that exists. Wait a second… if people are going to have the confidence to do all of that, then isn’t it safe to assume that they will need some level of personal growth training, while they are learning the business development stuff.

Further, isn’t it also safe to assume that folks will need to learn methods of outsourcing, finding Joint Venture Partners, creating charitable vehicles and continuous ways to grow their business and stay ahead of their competition? Even more important… shouldn’t WE, as their mentors, show them the proper place to start the whole process… down to the primordial, fundamental beginnings… so as to leave absolutely nothing to guess work?

Wouldn’t it even be safe to assume, going back to the beginning of this post, that we should be the ones to make such a program affordable to more people… so that more people can reap the benefits of such an education?

The response I got from my colleagues? “Bob… that would be too much work and how could anyone ever turn a profit from that? The costs of manufacturing the product, alone, would be astronomical… let alone the time it would take someone to educate themselves to teach the process AND create the course.”

I said… muahahahah… watch the video below!

Leave YOUR Comment Below. You will decided your success fate as well as the fate of many others!

WHAT MARKETERS ARE UNCOSCIOUSLY DOING AND HOW YOU CAN CAPITOLIZE ON IT
– Bob Yeager

DISCLAIMER: THE CHARACTERS DEPICTED IN THIS MANUAL ARE FICTICIOUS
AND ARE IN NO WAY PURPOSELY RELEVANT TO ANY ONE REAL LIFE PERSON.
THE FACTS LISTED WITHIN ARE TO BE TAKEN AS ADVICE ONLY IN THE CONTEXT
OF SUGGESTIONS AND IN NO WAY IMPLY THAT YOU WILL MAKE ANY OR SOME
OF THE INCOME IT CLAIMS. BE AWARE, IF YOU DO IMPLEMENT ANY STRATEGIES
WITHIN, MANY SELF PROCLAIMED GURUS MAY GET SICK TO THEIR STOMACHS,
FEEL LOST AND MAY DECIDED TO RIP OFF YOUR MARKETING MATERIAL AS THEY
HAVE THIS AUTHOR’S

ALL RIGHTS RESERVED WWW.THEWESTPROGRAM.COM 2009 AND BEOND

Fun isn’t it? The title I mean. I’ve been having a lot of fun watching some
of the cartoon characters of the marketing world. They’ve been running around,
having fun, just being a bunch of guys who can kick back and kill some time.

Meanwhile, you spend your money on their products, you could use some of
their personal attention, but they’re a bit too busy for you after you spend a few
grand. How’s that make you feel?

I get it. I was under this ridiculous assumption that maybe if I purchased
some of their courses, that would somehow get me on the inside of the “Rat
Pack”. Remember them, the real Rat Pack? I’m kinda young but I think it was
Sammy Davis Jr. , Dean Martin and Frank Sinatra. There may have been one
more, but you can just take a look at the characters of today’s marketing and see
the same group of the IN (NO not the I.M.) crowd and see that same untouchable
band of brothers.

Funny how marketers utilize the instance of celebrity to excel them into the
self-proclaimed guru position. It’s an awesome tactic, but a lot of work and a big
headache. See, with every celebrity comes the Poporazi. You know, the ones
running around taking pictures at the most inopportune times. Sometimes, they
are telling stories that were shared in the strictest of confidence, only to be sold
to the highest bidder by that celebrities closest friend.

I don’t necessarily like those folks, but it seems as if we could almost do the
same. Think about it. What if there were a certain marketing guy who chases
butterflies or something, and one day he had a picture that looked like the before
photo from the hair club for men and the next thing you know, he’s dressing like
a jock and has a full head of hair… hmm.

Nobody seems to talk about that stuff, or even how that method of
marketing that he uses is simply the chaos theory… and not well written at that.
Then you could have this beach bum guy, who was about 80lbs lighter a few
years back and got into a little trouble with the law; I wonder if people realize
that his marketing tactics are simply a poor attempt at NLP, or Black Ops
Hypnosis… hey wait, didn’t some guy with a “Star” in his name write that
course… he sure does sound an awful lot like the cousin of the beach bum… I
guess you have to be in the Rat Pack to know who I’m talking about.
But Wait… I’m Not in the Circle…

How Could I Possibly Know This?

Alright, that’s enough of my ranting. I’m going to stop with the literary ramblings and
innuendos of something fishy going on in the marketing world and get down to
strategy.

When I first came online, I was simply looking for a quick way to get my family off
Welfare. I wanted to work less with my body and more with my mind. It wasn’t easy
laboring in the winter time, chopping wood every day just to keep warm and I needed
a break… or my body was going to break.

So, I began to study all of these great marketers. No, not the cartoon ones. They
were pretty easy to figure out. They made broad stroke attempts at leveraging
peoples’ passions to market them, but their methods were a bit sloppy and crude.
That’s not to say they weren’t great at what they did, but when you are in the game
as long as these guys, you tend to mirror the superstar of your industry.

I remember a line from a Bill Murray movie, “Groundhog’s Day”. Bill said, “Maybe God
isn’t all powerful, maybe he’s just been around for so long that he knows a lot!”
I’m in no way implying that marketers are gods, but they are celebrity to their own
industry. I chose to study Jay Abraham, Brian Tracy, Chet Holmes and a few of the
other greats. Reason is, that’s who most of the cartoon guys today had study and
these were the guys who invented raw marketing and direct sales when it was in it’s
straight tie, smoke filled office, vodka in the middle of the day era.

You know, like “Mad Men”, advertising and marketing guys were the magical money
getters of their era and it is amazing how they have gone from a group of class, to a
group of ass… that’s cute, I wasn’t planning on typing that but it really flowed.
So the question begs, “How do you create celebrity status in the marketing world?”
Well, I don’t think you have to, but there is a way you can leverage “Celebrity” that is
much easier if you’d like to give it a shot.

I’m not sure, exactly, how this is going to turn out typed on this document, but by the
time I’m done here, I am going to show you how to leverage traffic that already exists
in order to generate some extra dineros for your family.

Take this into account: In no way am I saying this marketing method is for everyone
and in no way am I saying that it will work for those who do not follow all of the
steps. I am saying, however, that if you can get creative and focus on the goal at
hand… big bucks in little pockets, then you could probably have a lot of fun doing this
and you won’t be facing any competition.

Here Goes!

Cash in On Celeb Fame

For a while now, I’ve been testing a fun little project. I will not tell you the name of
the celebrity that I am using for this test, simply because I do not want your
competition and it is doing very well for me.

Basically, I’ve chosen a name of one of the most controversial, hottest celebs of all thetabloids out there and decided to make a blog around him. Then, I registered a domain name that is a bit something like this [ www.YOURCELEBNAMESUCKS.com ]

I know, it seems crude, but you’d be surprised. For every celebrity that people love
and there is a huge following for, there are plenty of folks out there that love to dish
and make fun of them as well. There’s a trick to this though.

You gotta chose a celebrity that has both types of fans. Yes, even those who hate
them are truly fans, just of a different nature. But, you want to be sure that this is a
celebrity that you actually like, that way you don’t get tired of writing about them.
Next, search your domain name in the search engines like this:

YOUR CELEB NAME SUCKS

Don’t use all caps like I just did, but you get it I’m sure. Then, open each of the
listings you find in Google, Yahoo, MSN, AOL and whatever favorite search engine you
can find.

Copy and paste the URLs [website addresses] into a notepad document and save
them for later. These are going to be great sources of content. Next, install a word
press blog onto your own hosting account. If you’re not sure how to do this, simply go
to www.WordPress.org and learn how… it’s not rocket science.

Next, go to www.Google.com and type in the search phrase:

YOUR CELEB NAME MOVIES

See if you can’t find some movie sites that have affiliate programs attached to them.
Remember, Amazon has become pretty popular in the movie department and people
can download the movie they purchase directly to their computer and begin to watch
immediately (that type of instant gratification can be very appealing)

Once you have some affiliate links to your celeb movies, go back to your links that you
saved on your note pad document and begin to take notes on the many different
articles out there. Mixed with your positive opinion of the celeb, write a review of why
some people may think your celeb sucks and counter with the positive.

To reinforce this positive, at the end of each post, send people to your email sign up
form… whoops, go to www.Aweber.com and get an auto responder for about $19 per
month.

Then, as you write your review blog posts you can simply send out broadcasts on the
review and be sure to place your affiliate links to your celebrity’s movie underneath
the post… sort of a positive reinforcement back up to your post, getting your reader
involved in watching one of their films.

The best part is, when they buy that film from Amazon, you get paid!

Nice right? Here’s the coolest part. You never run out of content about famous celebs
and most of the time you don’t have to create your own. You can grab a You Tube
video and embed it on your blog post

{There are plenty of tutorials out there to show you how}

Then, you write a review of the movie trailer or whatever celeb clip you got, just
beneath that video on your blog. Be sure to also start a link section on the side of
your blog.

You will want to go to www.HubPages.com, www.Squidoo.com, www.GoogleKnol.com
and many other content sites and write and post even more content. On these sites,
you really want to get people back to your blog.

OK… the big question that comes up on the rare occasion that I teach this. “Why
should you pick such a negative domain name about the celebrity?”

Simple… negative headlines sell, the same usually holds true for a negative subject
line in an email to get better open rates, a negative title on a blog post or video as
well as, a negative domain name, which is typically the headline of your browser
Slick right? I think it is and through the testing I’ve done on this, with a couple of
partners that I lock in my basement, I’ve found that the influx of traffic, the open
rates of emails and the willingness to purchase the movies on Amazon, are some of
the best sales and subscriber conversions I’ve ever received.

All this without creating your own product, you can write or record about someone
you don’t mind talking about. You’ll virtually never run out of content, which means
you will be able to post new content every day, thereby giving you new search engine
listings and all while only having an auto responder, a hosting account and a domain
name to pay for.

Domain and Hosting Account: www.HostGator.com

Auto responder: www.Aweber.com

You’re looking at about $28 a month or less.

One you get one site up and successful, talking about one celeb and you start seeing
a profit, continue posting on that one with new content everyday and start an
additional one.

You will only want to start one of these at a time, that way you can see what is
working for you, fine tune it and hone your skills a bit.

I hope you’ve enjoyed this month’s WEST Newsletter and I do hope you can join us
for our newly enhanced World Entrepreneur Success Training Program. We actually
show you how to set all these things up properly, in a step by step fashion and once
you have the ground work laid, we show you how to implement advanced strategies
that nobody else out there is teaching today!

Check it out www.TheWESTProgram.com/west.html

I hope you enjoyed this Celeb Infiltration Tactic. If I see any of the Gurus using this
one, I’ll know that they stole it from me, because I created it in my mastermind group
6 weeks before I wrote this

Ciao

Bob Yeager http://www.TheWESTProgram.com/west.html