A Guide for the Liars of Marketing and Sales

“Bat Guana is Responsible for 2% of the World’s Methane Poisoning!”

It’s ironic.

If you were to read that headline in a trashy tabloid or gossip magazine, you wouldn’t give it a second thought and you’d be happy with going about your day. Yet, if you were to read that same headline on a newspaper or sales page you’d give it some thought and perhaps read further.

Is the statement true? I seriously don’t know, but it isn’t my job to know that is it? Alright, enough of the cloak and dagger stuff, I’ll get to my point. If you are a sales or marketing professional there is one solid truth you and the rest of us must live by. Just because we say it’s so, doesn’t necessarily mean it’s true. There has to come a point in time where marketers and sales people hold themselves accountable for the claims they make. Even if those claims reside in a three lined piece of ad copy, you have to back up your facts.

Even the FTC is jumping on board with this. Recently the FTC released ammendments to long existing guidelines about the whole “results are not typical testimonials.” It would seem some of the juice, snake oil, pills and potion pushers wereflying a bit to close to restricted airspace with company and corporate testimonials that laid claim to some pretty outrageous results. In today’s world there are two types of consumer and buyers. On one side, there is the consumer who consumes some, then more, then more and before you know it their credit card bills are more than they make in a year and it’s your fault they spent money they didn’t have.

Some could say that statement is from a marketer so it doesn’t necessarily mean it is true. You’d be right. But, the marketing industry has tested time and again that most consumers are not aware of all the purchases they have made over a twelve month time period. Further, most consumers do not understand what they are purchasing or, don’t even understand it after they have purchased it. I can take this even further to state my own research has shown that nearly ninety percent of consumers facing buyer’s remorse will not even ask for a refund or return a product because they believe it will be too much of a hassle or cost them more in the long run.

It’s sad the sales and marketing industries have become professions where a lie is more common than the whole truth. Imagine this, if for just a moment:

You are a professional author who has just met a team of scientists who have discovered a cure for cancer. You ask the scientists for permission to write about their discovery with the hopes more agencies will help fund their discovery and testing. You write your book, it gets picked up by a publisher and the publisher asks for results based testimonials. You’re stuck. You have nothing to present this publisher with since the discovery is barely out of the testing phase. You are attempting to sell an idea or product without backing up what it will do for the end user.

In another scenario, all the above applies except for the fact you have scientific data and research that shows what the scientists’ testing has discovered and what their projected progress could be if they had the proper funding. This allows for an educated decision to be made by your publisher and investors.

In both scenarios, there was a passion surrounding an idea or “product”. In the first scenario, the author (or marketer) was providing no substantial proof of the benefits of such an idea or product.

In the second scenario, were testimonials provided? Did the author have statements from human test subjects that sold results or miraculous cases of cancer being cured? No, in both cases no user or results based testimonial was utilized or needed. Although, in the second scenario, the author presented data and projection which could allow the end reader to come to a specific conclusion. This is called pre-supposition and it allows our consumers or audience to come to their own conclusions based upon FACTS we as sales people and marketers may present to them. No smoke and mirrors, no hyped up sales claims or testimonials; they simply have the facts and benefit information of the products or services you are selling.

Imagine, a world of marketing and sales where the consumer is savvy to marketing and sales tactics. Oh… they already are savvy you say? Imagine a world where marketers are too reliant on results based testimonials instead of facts and benefits of a product that can be proven. Really, marketers and sales people are already too reliant on hyped up claims and testimonials?

Imagine this for a moment. What if buyers could come into a sales or marketing situation and be presented with the solution they are looking for? What if they could learn what all the benefits are that your product has to offer while still learning how much it is going to cost them, how much it will save them compared to your competition and what level of a solution it will provide? In this scenario, you could weed out buyer’s remorse. With these elements laid in place, you would no longer need worry or rely on results based testimonials. With the straight honest truth without the hyped claims, you’d have to rely on your product or services own merits and value.

Here’s my final question for you. Could you do this for your market place or, does your product need the hyped up claims?

Would you like to learn the honest way of doing business in marketing and sales without all of the hyped up tactics but instead achieve bigger results by being honest? Click Here

Hitting the First Page in Google in 6 minutes: Get Targeted Traffic

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The mystery that seems to be “plaguing” the internet is…

“How do I get more traffic and generate more sales in my internet business?”

It’s actually not a mistery, more of a misguided rumour of what is needed, and the proper approach to getting the results you will NEED, instead of what you THINK you need.

You need to know how to use unique content to get traffic to your website to make more sales and get search engine listings for a more
targeted list of customers.

Let me start with a short story.

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Best Internet Marketing Training Advice

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Many of us so called “high profile” internet marketers keep receiving emails and calls asking what is the best internet marketing training and could they get some advice on where to look for the top information.It’s actually pretty simple and fairly complex at the same time. Truthfully, the best internet marketing training is the hands on training. The best internet marketing advice I can give you is stop learning for a while, pull out one of those overpriced ebooks you purchased and start implementing the strategies in it until you master them.There’s way too many new internet entrepreneurs trying every strategy they can get their hands on, all at once. This isn’t how the game works folks. To get the best internet marketing skills, experience and training you must first make a consceous decision to make a plan of action. So, within this article I am going to give you the most detailed plan I can without overloading your mind with useless information.

Here goes!

Step One: Find a hungry, desperate market and the solution they are looking for.

This one is pretty simple and some of the best internet marketing training I can possibly give you. Go to a site like ClickBank, enter a keyword in their market place and see what’s on the top twenty list. There’s over seventeen thousand products in clickBank, you’re not going to run out of options.

Then, grab the main url for each of your competitors. Go to alexa.com or quantcast.com and enter the url of each of your competitors, one by one. Once you find out which sites their visitors also visit, look for the blogs and forums in that niche.

Hint: You can also search Google for forums by entering the main niche keyword of your market with the word “forum” next to it.

Why are we going through this long process. Well, folks, this is business and not a hobby. If you want the best internet marketing training and profits, then you gotta do a little bit of leg work and get your feet wet. Next, after you find out where your market is hanging out, go and listen in on the conversations they are having. Look for questions that are being asked and make a note of the questions, as well as, the answers that others are leaving.

After you have made a note of this information, simply ask some questions of your own. I always say there are ten questions your market is asking and there are ten questions they should be asking. Ask questions, respond to other peoples’ questions with an answer of your own. Spend a week or two being a contributor and participant. This is, by far, some of the best interactive internet marketing training you will get, not to mention the awesome research you are going to get.

To top all this off (place cherry on top and continue) you can go to Google Groups and Yahoo Answers and find others in your market place asking and answering questions.

Important Note: Do not sell anything in forums or groups, you are simply participating and doing a bit of covert marketing research… k?

Moving on. Now that you know your niche has a need and are hungry for a solution, it’s time to do a bit of keyword research. Remember that list of competitors’ URLs you gathered earlier? Well, go to their website and in the top of your Fire Fox Browser (yes, the only browser a marketer should be using) click the “view tab”. Then, click Page Source.

Take a look at your competitors’ HTML code and at the top next to meta keywords, copy all of the keywords and paste them in a notepad document or spread sheet. Do this for all of your competitor sites. Then, search each of those keywords in the Google Keyword Tool. You are looking for words that have over 2,000 monthly searches. Then, after you have narrowed your list down, type each of those keywords in the Google search engine. You want these to be between 0-35,000 … no higher than 500,000 search results.

I bet you thought I was going to tell you to go after the search results with over a million listings? BZZZZ… those keywords are too broad. you can sprinkle them throughout your content, but not too much.

Now that you know what your market wants and what they are talking about, you know who your competitors are and what keywords they use and you know what keywords are the best to use, group your keywords in pairs.

Make a long list of two keyword phrases. Write a piece of content around each of the pairs of keyword phrases.

You do not have to do this all in one day, but might I make a suggestion? Thanks… I appreaciate it!

Write a one thousand word article and be sure that your two keywords show up in the title, description and throughout 5% of the body content.

Then, write a blog post for each section of your article (if you have 5 sub sections then you will want 5 blog posts). Be sure each of the blog post titles and subtitles contain your two keywords and your keywords show up throughout 5% of the post. 200-500 words on each of these should work.

Next, record a video for each of your blog posts and I’d suggest using Audacity to record audios simultaneously. That way, you will have keyword opimized video content for the video sharing sites and the same for your audios for podcasting submissions.

Then, rinse and repeat this process until you run out of keywords. Be sure to submit your articles at a fantastic place like Ezine articles and make sure it is quality, unique content.

Each day, submit one blog post, bookmark it and ping it. Then, each day submit one video, bookmark it and ping it. Then, each day submit one podcast, bookmark and ping that as well. Through this method, you have a constant stream of content that you can link back to your blog and get people to sign up on your newsletter.

Always make sure your newsletter sign up form redirects to a “Oh by the way” product sales page. Introduce people to a product early on in the process. Then, while sending emails to your subscribers about all of your content (every few days) you can also mention good products and services that will help them find the solution they have been looking for.

This, my inter-web entrepreneurial friend, IS the best internet marketing training advice you are going to find. Feel free to send people on over to this article to spread the love.

This is just the baking pan, would you like to bake the whole cake and find the best internet marketing training and advice on the internet today, in one of the largest and most comprehensive video courses with THE most affordable price? Then go to http://www.TheWESTProgram.com/west.html and grab a virtual seat in the most intricate and easiest to implement internet marketing training self-study course available online today!

 

Duplicate Content on the Internet

I get a lot of questions asking about issues with getting the Google Slap for duplicate content. Look, if you’d like to be sure that your content is completely original, then pay close attention to how I show you how to have a conversation with yourself to be sure that you are not posting duplicate content on your site.

Step 1: Defining What is Duplicate Content?

Duplicate content is content that is exactly identical to content that can be found on another web page, whether it is on your web pages or somebody else’s web pages.

Also, duplicate content can be found within the template of your site. Here’s what I mean. If you have text links, anchor text or, alternative text in images on the template of your site then you must be sure that you have at least 35 more keywords within your body content of your site. We want to make sure you have more unique content on your page than you have within the template of your site.

Think about this: Site A has three paragraphs of text on the body of their home page. Also, within the template of their site, they have 20 keywords within all of the navigation and links and such. That same page sticks to a 5% keyword density on the body content, meaning if there is 500 words in the body, 5% of those words are keywords. So, then we find that page on the first page of Google one day and the following day it is gone.

What happened? Why did this page get removed? More than likely, it’s because there are more keywords or words in general within the template, that Google says, “These 20 words that you have on this template shows up on every page of your site, therefore, your site is scattered with duplicate content.

Now we move on to site B. Site B also has 20 keywords throughout the template, but the body content on their home page has 1500 words and a 5% keyword density. Now, there is more unique body content to overpower the content that is within the template. Realisticly, if you were to add three or four new paragraphs of original content to each of your site pages, there is a good chance that you will rank higher in the search results.

Let’s move on to our next step.

Having a Conversation to Promote Unique Web Page Content

Nine times out of ten, I will guarantee you that the conversation I have with one of my friends is going to be 100% unique compared to the conversation that YOU have with your friends. Why? Simply because I am different than you and you are different than me. We have different thoughts, we have different ideas and we talk about different topics. So, imagine if I took my conversation and turned it into a blog post. Let’s imagine that a 20 minute conversation turned out to have over 30 thousand words.

I could take that hypothetically transcribed conversation and break those 30 thousand words down into 20 unique 1500 hundred word articles or blog posts. Isn’t it safe to assume that no other person in my industry will have a post identicle to mine? Of course it is! So, when you are writing your content, I suggest creating a mock conversation. Here’s how it works.

Designing Unique Content that is Accepted by the Search Engines

First, lets pretend that we have friends, even though we are closet computer geeks that sit around writing articles about how to keep from writing and posting duplicate content. Let’s, for a moment, pretend that our friend Roy has come to us and asked, “How can I get my blog to generate more traffic?” Well, many of us can give Roy quite a few tips, so I want to play this conversation out in my head. Without stating Roy’s name, I want to answer some questions that I believe Roy would ask and throughout my article I am going to answer these questions. Here’s an example of my conversation with “Roy”.

What plug-ins do you have in your blog?

I don’t know what plugins are and I’m not really certain that I have any. Well, then you should probably consider getting, at least, an All In One SEO Plugin, a Sociable Plug-in, the Max Blog Press Plug-in and a Viral Tweets Plugin. That would be a great start and it would certainly begin to help with on site SEO and social media traffic.

How many videos have you created and submitted to the video sharing networks?

Videos? I don’t even know how to record a video. Well, this is simple. Do you have a webcam? Yes. Alright, fire up your logitech and record ten videos that are about 2-4 minutes long. Do a bit of keyword research and create titles, descriptions and keyword tags for each video. Then, be sure that your keywords are included in your title and description and submit those videos to all of the video sharing sites. Then, post each of the videos you submitted to You Tube to your blog, one post a day. Be sure to write a descriptive blog post about that video and include that video’s keywords in your blog post and label them in your All In One SEO Plug in before you publish your post.

Now, go back to You Tube and edit your video description to include the link back to the relevant blog post. Now, you have web 2.0 viral video marketing in place as well as, quality, relevant content to generate more traffic and search engine listings. Pretty simple right?

Yeah, that’s real simple… I know I can do that all day long!

Master Uinque Content Generation with Conversation

You don’t have to be a great writer to develop unique content on a regular basis, how long were you reading the above text before you forgot that I was speaking to my buddy Roy? By typing a conversation as if your are talking to and asking questions of a reader and then answering those questions for them, you have a nice fluid, conversational post that is sure to be read by all of your traffic.As well, you have a site filled with unique content and the search engines will place you in the rankings of the content generation kings. The method above works extremely well for blogs, hub pages and squidoo lenses… but you can also fine tune that method to write content for your websites.

I truly do hope that this article has helped you skip past the realm of duplicate content and that you can see that anyone can beat duplicate content… as long as you can keep it original.

Check out the World Entrepreneur Success Training Program if you’d like to learn what real internet marketers do, to create a real internet business. http://www.TheWESTProgram.com