Bob Yeager here. I hope you enjoyed my video on leaving digital footprints and online identity protection. Trust me, I’ve had everything hacked from emails, to blogs, to paypal accounts and credit cards. I’ve also experienced the occasional bans from different networks for “too much” marketing. So, I created this video to help out and the resources I talked about in the video are linked below:

Click Here for a Shameless Plug for The WEST Program

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A Guide for the Liars of Marketing and Sales

It’s ironic.

If you were to read that headline in a trashy tabloid or gossip magazine, you wouldn’t give it a second thought and you’d be happy with going about your day. Yet, if you were to read that same headline on a newspaper or sales page you’d give it some thought and perhaps read further.

Is the statement true? I seriously don’t know, but it isn’t my job to know that is it? Alright, enough of the cloak and dagger stuff, I’ll get to my point. If you are a sales or marketing professional there is one solid truth you and the rest of us must live by. Just because we say it’s so, doesn’t necessarily mean it’s true. There has to come a point in time where marketers and sales people hold themselves accountable for the claims they make. Even if those claims reside in a three lined piece of ad copy, you have to back up your facts.

Even the FTC is jumping on board with this. Recently the FTC released ammendments to long existing guidelines about the whole “results are not typical testimonials.” It would seem some of the juice, snake oil, pills and potion pushers wereflying a bit to close to restricted airspace with company and corporate testimonials that laid claim to some pretty outrageous results. In today’s world there are two types of consumer and buyers. On one side, there is the consumer who consumes some, then more, then more and before you know it their credit card bills are more than they make in a year and it’s your fault they spent money they didn’t have.

Some could say that statement is from a marketer so it doesn’t necessarily mean it is true. You’d be right. But, the marketing industry has tested time and again that most consumers are not aware of all the purchases they have made over a twelve month time period. Further, most consumers do not understand what they are purchasing or, don’t even understand it after they have purchased it. I can take this even further to state my own research has shown that nearly ninety percent of consumers facing buyer’s remorse will not even ask for a refund or return a product because they believe it will be too much of a hassle or cost them more in the long run.

It’s sad the sales and marketing industries have become professions where a lie is more common than the whole truth. Imagine this, if for just a moment:

You are a professional author who has just met a team of scientists who have discovered a cure for cancer. You ask the scientists for permission to write about their discovery with the hopes more agencies will help fund their discovery and testing. You write your book, it gets picked up by a publisher and the publisher asks for results based testimonials. You’re stuck. You have nothing to present this publisher with since the discovery is barely out of the testing phase. You are attempting to sell an idea or product without backing up what it will do for the end user.

In another scenario, all the above applies except for the fact you have scientific data and research that shows what the scientists’ testing has discovered and what their projected progress could be if they had the proper funding. This allows for an educated decision to be made by your publisher and investors.

In both scenarios, there was a passion surrounding an idea or “product”. In the first scenario, the author (or marketer) was providing no substantial proof of the benefits of such an idea or product.

In the second scenario, were testimonials provided? Did the author have statements from human test subjects that sold results or miraculous cases of cancer being cured? No, in both cases no user or results based testimonial was utilized or needed. Although, in the second scenario, the author presented data and projection which could allow the end reader to come to a specific conclusion. This is called pre-supposition and it allows our consumers or audience to come to their own conclusions based upon FACTS we as sales people and marketers may present to them. No smoke and mirrors, no hyped up sales claims or testimonials; they simply have the facts and benefit information of the products or services you are selling.

Imagine, a world of marketing and sales where the consumer is savvy to marketing and sales tactics. Oh… they already are savvy you say? Imagine a world where marketers are too reliant on results based testimonials instead of facts and benefits of a product that can be proven. Really, marketers and sales people are already too reliant on hyped up claims and testimonials?

Imagine this for a moment. What if buyers could come into a sales or marketing situation and be presented with the solution they are looking for? What if they could learn what all the benefits are that your product has to offer while still learning how much it is going to cost them, how much it will save them compared to your competition and what level of a solution it will provide? In this scenario, you could weed out buyer’s remorse. With these elements laid in place, you would no longer need worry or rely on results based testimonials. With the straight honest truth without the hyped claims, you’d have to rely on your product or services own merits and value.

Here’s my final question for you. Could you do this for your market place or, does your product need the hyped up claims?

Would you like to learn the honest way of doing business in marketing and sales without all of the hyped up tactics but instead achieve bigger results by being honest? Click Here

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Duplicate Content on the Internet

I get a lot of questions asking about issues with getting the Google Slap for duplicate content. Look, if you’d like to be sure that your content is completely original, then pay close attention to how I show you how to have a conversation with yourself to be sure that you are not posting duplicate content on your site.

Step 1: Defining What is Duplicate Content?

Duplicate content is content that is exactly identical to content that can be found on another web page, whether it is on your web pages or somebody else’s web pages.

Also, duplicate content can be found within the template of your site. Here’s what I mean. If you have text links, anchor text or, alternative text in images on the template of your site then you must be sure that you have at least 35 more keywords within your body content of your site. We want to make sure you have more unique content on your page than you have within the template of your site.

Think about this: Site A has three paragraphs of text on the body of their home page. Also, within the template of their site, they have 20 keywords within all of the navigation and links and such. That same page sticks to a 5% keyword density on the body content, meaning if there is 500 words in the body, 5% of those words are keywords. So, then we find that page on the first page of Google one day and the following day it is gone.

What happened? Why did this page get removed? More than likely, it’s because there are more keywords or words in general within the template, that Google says, “These 20 words that you have on this template shows up on every page of your site, therefore, your site is scattered with duplicate content.

Now we move on to site B. Site B also has 20 keywords throughout the template, but the body content on their home page has 1500 words and a 5% keyword density. Now, there is more unique body content to overpower the content that is within the template. Realisticly, if you were to add three or four new paragraphs of original content to each of your site pages, there is a good chance that you will rank higher in the search results.

Let’s move on to our next step.

Having a Conversation to Promote Unique Web Page Content

Nine times out of ten, I will guarantee you that the conversation I have with one of my friends is going to be 100% unique compared to the conversation that YOU have with your friends. Why? Simply because I am different than you and you are different than me. We have different thoughts, we have different ideas and we talk about different topics. So, imagine if I took my conversation and turned it into a blog post. Let’s imagine that a 20 minute conversation turned out to have over 30 thousand words.

I could take that hypothetically transcribed conversation and break those 30 thousand words down into 20 unique 1500 hundred word articles or blog posts. Isn’t it safe to assume that no other person in my industry will have a post identicle to mine? Of course it is! So, when you are writing your content, I suggest creating a mock conversation. Here’s how it works.

Designing Unique Content that is Accepted by the Search Engines

First, lets pretend that we have friends, even though we are closet computer geeks that sit around writing articles about how to keep from writing and posting duplicate content. Let’s, for a moment, pretend that our friend Roy has come to us and asked, “How can I get my blog to generate more traffic?” Well, many of us can give Roy quite a few tips, so I want to play this conversation out in my head. Without stating Roy’s name, I want to answer some questions that I believe Roy would ask and throughout my article I am going to answer these questions. Here’s an example of my conversation with “Roy”.

What plug-ins do you have in your blog?

I don’t know what plugins are and I’m not really certain that I have any. Well, then you should probably consider getting, at least, an All In One SEO Plugin, a Sociable Plug-in, the Max Blog Press Plug-in and a Viral Tweets Plugin. That would be a great start and it would certainly begin to help with on site SEO and social media traffic.

How many videos have you created and submitted to the video sharing networks?

Videos? I don’t even know how to record a video. Well, this is simple. Do you have a webcam? Yes. Alright, fire up your logitech and record ten videos that are about 2-4 minutes long. Do a bit of keyword research and create titles, descriptions and keyword tags for each video. Then, be sure that your keywords are included in your title and description and submit those videos to all of the video sharing sites. Then, post each of the videos you submitted to You Tube to your blog, one post a day. Be sure to write a descriptive blog post about that video and include that video’s keywords in your blog post and label them in your All In One SEO Plug in before you publish your post.

Now, go back to You Tube and edit your video description to include the link back to the relevant blog post. Now, you have web 2.0 viral video marketing in place as well as, quality, relevant content to generate more traffic and search engine listings. Pretty simple right?

Yeah, that’s real simple… I know I can do that all day long!

Master Uinque Content Generation with Conversation

You don’t have to be a great writer to develop unique content on a regular basis, how long were you reading the above text before you forgot that I was speaking to my buddy Roy? By typing a conversation as if your are talking to and asking questions of a reader and then answering those questions for them, you have a nice fluid, conversational post that is sure to be read by all of your traffic.As well, you have a site filled with unique content and the search engines will place you in the rankings of the content generation kings. The method above works extremely well for blogs, hub pages and squidoo lenses… but you can also fine tune that method to write content for your websites.

I truly do hope that this article has helped you skip past the realm of duplicate content and that you can see that anyone can beat duplicate content… as long as you can keep it original.

Check out the World Entrepreneur Success Training Program if you’d like to learn what real internet marketers do, to create a real internet business. http://www.TheWESTProgram.com

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Internet Marketing Customer Support Service: The Customer is Wrong

I deal with it every day and recently a friend of mine, Barry Goss, showed me this video about customer service. Internet marketing customer service is a bit different than traditional businesses. Many times we see emails like this:

“Hi Bob

I know you said the special offer you were making was only available until noon Eastern time last Wednesday, but I just got the money for it and I need you to put that web page back online.”

My answer to this one… “Ah, no… the offer also said no exceptions.”

Or this one,

“Hi Bob,

Your WEST program is $1997 or a payment plan. I only have a thousand dollars. I’ll pay you that until I make some money online then I’ll pay you the difference.”

WHAT?! Seriously, this isn’t a trade show or a market where you can haggle prices. Internet based businesses are businesses all the same. We don’t haggle prices and we do sell products and services that we have created to provide solutions to people. When you do business this way, you are showing that business person that you cannot be trusted as a customer and you are also, on a subconscious level, devaluing that service within your own mind.

From the position of a business owner, I like to picture the customer in my mind as if they were standing right in front of me, speaking to me one on one with this type of haggling. Then, I wish to myself that I could record this conversation on video so they can see what they look like and hear how foolish this haggling all sounds.

Sometimes, I realize, we build strong relationships and bonds with the people that subscribe to our newsletters and purchase our products, but at the same time, by haggling price with the vendor, you are devaluing their service and pulling food out of the mouths of their family. For many online business owners, you may even be taking away the only profit that they have made all month long!

It’s not right. Vendors and product creators online work just as hard as other folks in traditional businesses, many times they work harder to make a buck. The next time you want to haggle price… take a look at this video and think about how this comes across to the product owner. Take a look below:

Click Here to Do Real Business and Become a Real Customer as Well

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Systems, Plans and Tools = Internet Proven Money System

Internet marketing and online businesses are sorta like building a house. There are many different pieces and parts, there are plans, tools, materials and more. Without the proper ones in place, you could end up with a house that is leaning over and no body can live in it.

I love building things. Recently, I bought a set of shed and woodworking plans. It’s one of my hobbies that I always liked doing with my Dad. My father was really surprised when he saw the wood shed I built in my back yard. It rivals most horse barns. I had originally built it to store firewood in, but then I built a little woodworking shop and mill in the back of it. It’s my little corner of the world when I want to get away from technology and work with my hands a bit.

I was sitting in there today, staring out the window and as I looked up at the rafters, I thought to myself, “This wood shed is alot like an internet business. Here’s what I mean.

An internet business starts with an idea and a plan. We get a spark of inspiration and then we say something like, “I wish I had a…”

Then, comes the planning process. We take that idea and say, “I wonder what parts need to be in place?”

Then, we ask ourselves “What tools and materials would I need to get the job done?”

Finally, we plan a system to promote that business, product or service in order to draw an income from it. Many times, we may even hire, create or outsource to a team of people who do these things, in order to get the job done more efficiently. The site that I bought my woodworking plans from is at this link : CLICK HERE I’m not putting it here because I think you want to become a master wood worker.

I putting that link there for you to go to that page, scroll down a bit and watch the video. It’s an awesome example of two partners working together, they have an idea or vision, they have a blueprint or plan, they have the proper materials, the proper tools for the job and with both of their work ethic and effort, they get the job done.

Watch the video, get inspired and find a good partner to do business with. When I created the WEST Program, I started with a vision, then… I realized what needed to be in place for it to be a complete internet marketing educational system. I then wrote up a blueprint for teaching people how to create a proven internet money system.

Finally, I had to get the tools for the job, in order to create all of the videos, audios and tutorials; as well as the website. Then, I partnered up with a couple of guys to put it all together while my other partners take another system I created to promote it and we all profit from it.

Let me teach you how to do the same

http://www.TheWESTProgram.com

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PPC Bully 2.0 Scam, Shadow Review and Bonuses

Here we go again. Another product launch with another adword campaign and keyword spy tool. Are you getting tired of it yet? Well, some marketers are and here’s why. 90% of the people who will purchase the PPC Bully 2.0 will get it, pay monthly membership fees, screw up a few adwords campaigns, lose a ton of money and blaim it all on the tool and say PPC Bully 2.0 is a scam or a keyword spy tool.

There will be a slew of others, about 3% of the buyers who will use it properly and not abuse the system and say, “This thing works great and I can’t wait for… blah blah blah.

Then you’ll have the rebel affiliate marketers claiming, “Get PPC Bully 2.0 and I’ll give you these Bonuses, when you buy through my link!. Here’s a game plan for ya… how about we go back to old school, where we didn’t expect anything more out of a product except we buy it, we try it and if we like it and it works, we keep it! Or, send it back if it doesn’t do what it says.

I can say this, the attrition rate of PPC Bully 2.0 will die out within the year. Here’s why. You will have marketers blowing one anothers’ adwords campaigns with the tool. Click Bank affiliates are going to get sick of everyone knowing what products they are promoting and which adwords ads they have out there, as well as, which keywords they are using and what their costs are.

Then you will have others who don’t know their ass from a whole in the ground:

Then there will be all of those who talk smack on me writing this article and why I should keep my mouth shut about this stuff. Well, here’s the deal buy PPC Bully 2.0 by clicking here. I personally am advising you against it, as an Internet Strategy Mentor, but if you are going to go against my better judgement, buy it through my link so I can get paid for your lack of listening to those who know what is happening.

You also have the option of actually learning the correct way to do internet marketing and actually building a sustainable business the right way, without having to worry about “beating Google Adwords” or spending any money on adwords for that matter. That’s up to you. Is PPC Bully a scam? Of course not. Is it black hat? Not really, they aren’t doing anything illegal or misleading. Is it a solid way to do sustainable Click Bank Marketing or Adwords Advertising? NO, absolutely not, but I do think it will work for a short time and if you are savvy with adwords, go ahead and grab it… and keep it until you see your results fading.

Or… Sign up for the World Entrepreneur Success Training Program (WEST) that is in the process of becoming an accredited UK University training program, that gives you endless university level training on the right way, the efficient way and the profitable way to go from 4 to 5 to 6 to 7 figure incomes, if you have the will within you and see what REAL entrepreneurs do when they want true freedom.

You can only see what a scam is, shadow reviews and how worthless bonuses are if you try the product. You can also only experience quality when you work with a team of entrepreneurs from around the globe and stop trying to educate yourself when there are proven internet money systems to learn.

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