Most folks with experience in online marketing can tell you that article marketing is one of the most effective ways to direct new visitors to your sites and get higher conversions and more revenue. After-all the internet is all about content. However, many beginners how try their hands at article marketing make some fundamental mistakes and often end up frustrated. The key to effective article writing is in creating content that compels readers to click through to your website and at the same time pre-sells them on whatever it is you are selling or promoting.
Some of the highly effective suggestions in article marketing and article spinning are given below. Following these simple suggestions will give a boost to your article marketing campaign:
- Segment your articles by using bullet lists, numbered lists and dividing it up into individually titled paragraphs. Most people are kind of lazy when it comes to reading and nobody is compelled by a wall of text. Especially on article directories, where your submitted content is usually surrounded by lots of ads, you have to make sure that your article doesn’t turn the reader off and make them click on an ad rather than reading your text.
- Do not start marketing your product or affiliate product right from the beginning of the article. As a general rule, try to talk about a problem the reader might have, first. Then talk about how nice it would be not to have this problem anymore and finally start hinting that a particular product would be the ideal solution for them. This is one example of a pre-sale.
- Article re-writing can also be very helpful and cheaper when considered to article writing. Once you have written an article, rewrite the article, change the sentence structure, replace words with synonyms and presto! you have a new article ready to be submitted.
- Finally, make good use of the links you are allowed to place within the resource-box of your articles. Make sure there is a clear call to action (i.e. tell the reader to click and tell them why they should click) and use your keyword as the anchor-text of the link. This way, you increase click-throughs and get the best SEO benefit.
These are my top 5 fundamental article marketing tips. Try them out and I’m certain you’ll see positive results.

