The WEST Program Blog

Hi Bob,
I really like the ad page!
Honestly, I personally don’t resond to the longer pages, though.
I think I would maybe condense the verbage in between into bulleted points?? to make it a little quicker read in between.
I really like the video player you’re using, though. And the video testimonials are a nice new feature to throw in!
(And something of a personal note… I really don’t like the picture of you on the website… you look much ‘cooler’ in your videos. The pix is a little creepy looking???)
I’m sure i probably haven’t been much help, but I did want to give you some feedback and say ‘hello!’

Hey Bob, thanks for the opportunity to participate in your experiment. It’s kind of interesting being the critic, requesting my opinion.
First of all, sorry, but the first page was no different than every other squeeze page out there. It lacked originality, and seemed very rehearsed. I felt like I’ve read it many times.
The second page was “on point!”. The videos were a great idea and pleasing to the eye. I thought the timing was perfect and included everything I needed to know about the West Program.
Thank you Bob, hope this gives you some insight.

Ashley.

Hi Trish

Actually you were a GREAT help. I really appreciate the feedback… and I agree, I look much cooler in the video LOL
Going for a bit of an “out of the darkness mystique” with the whole “Rogue Marketer Reveals” theme.

Awesome feedback, much appreciated!

Anyone reading this, click on Trish’s name and check out her site… let’s work as a communtiy to support one another

thanks Ashley

Yeah, I’m not extremely thrilled with the video on the first page. But, the reason
you see optin pages like that so much, is because they have been tested and
produce great results… so, originality on page design aside… you gotta stick with what works

Glad you liked the videos on the second page… glad it gave you a detailed overview of WEST.

Thank you… much appreciated
Bob

On the first page.

I’d need more details – how many videos, how long are they etc

I wouldn’t spend for $4K to make a guru drool – not much of a benefit.

There’s details on the bonuses but not much on the program itself.

On the sales page. I don’t bother with video – the content can usually be covered in less than a page (all that stuff about saying hello etc doesn’t add any value for me).

I like the detailed month by month break down. I need this kind of information if I’m to buy something.

The video of the woman from Australia (I only viewed it because I’m an Australian – parochial I know – so it was a nice change from American voices) looked like she was reading from an autocue and trying to project sincerity. She’s probably a wonderful person, but this just didn’t come across from this video.

The ‘Here’s What It Will Do For You’ wasn’t as clear as it could be. Maybe pt.1,2,3 or bullet points. There seemed too many words – assurances that it’s just great rather than telling me what it will do for me.

I hate long sales pages so I just skim them. It’s one of the better ones. Fairly free of all that awful large fonts and bold emphasis stuff. And quite brief for a long sales page. (All those testimonials!)

I’m not an early adopter so I may not be the type of person you are aiming for.

Hope this helps.

Awesome Evan… much appreciated and I agree with quite a few of your points.

Thanks
Bob

I think the videos are great, it is cool your new hat.
I think your offer is grate and fair offer.
Nira

All of Bob Yeager’s stuff has been great(so far).
He seems to reveal all, unlike other internet marketing courses that leave a few crucial details out of the equation.

I’ve been fortunate enough to get “downloads” from Bob’s brain on occasion. When I put these” downloads” into practice, I always make money!

In my opinion, The WEST Program is solid. So solid, I decided to take the course and even write a blog reviewing it.

Yee-haw! Go WEST!

Cara

Capture Page:

• Good balance of print on the page. Lots of white space makes it easy to read.
• The headline grabs your attention.
• I think I would shuffle the second line to read: After 13 Years of Research Development and Testing Rogue Marketer Reveals The Forbidden Internet Business Secrets The ‘Super Gurus’ Would KILL To Keep Hidden From You.
• I know you don’t like to use the word “bonuses” so why not say “When you Enroll before Midnight I’ll Include…”? Especially with Cara explaining this on the next page. And midnight when? On the 26th? Today?
• Under the Quickstart bullet: you use Completely and Complete in the same sentence which doesn’t flow well. Can you change this to a Comprehensive Internet Business Platform instead?
• I have never been fond of claims as to the “value” of things. Most of the time these are inflated beyond the absurd. While I’m sure that you could get these prices to an inexperienced person it has no meaning. And since you are attracting both experienced and inexperienced people in the program… Maybe it’s the word value that I dislike. Perhaps you could say “marketed at” or “retail value” or “valued at” instead.
• The sound of the video is a little low and I had to adjust my speakers way up to hear you clearly. You kept it short though which is good. I have to say that I find the black background tiresome (fatiguing) to my eyes.
• Casual is fine and fun and fits with the rogue persona.
• In the first couple of minutes of the video you say that you started the WEST program a few years ago and created unreleased lessons. I might have phrased it that you began developing what is now the WEST program a few years ago…but for someone who hasn’t followed some of your history it might not matter.
• I think that the change to blue font below your video is a little distracting since everything else is black and red.

Page Two:

• My first thought was “Yikes! You want me to read all that? And you want me to listen to not only your video but several others for more than 30 minutes?” Once I settled down from the overwhelm I watched the video through before moving down to read the page.
• Once again, I find the black background fatiguing and more often than not did not even watch the video but listened only instead. That sort of defeats the purpose of having a video.
• Having spent time with you both on line and in person I understand your speaking and teaching style and enjoy listening to you but the video is somewhat rambling and could be shortened by about 10 or 15 minutes easily. You might lose people’s interest and attention.
• I detest (oooh, strong word) the HUGE “add to cart” beside the video. You would be better off using that space to state the “warning” below. Yes we know that you want people to buy into the program but this is just obnoxious and a real turn off to me. You start the video negating the sales pitch but there it is right in your face.
• The warning is good attention grabber but you are calling this informational sales page a “controversial report” which it is not. Your training approach and marketing may be unconventional, particularly because it doesn’t leave gaps that the others do, but controversial? Not sure it’s the right word. And it’s not a report it’s a marketing tool…needs a rework? Perhaps you should warn people to listen to the video BEFORE moving on to read the materials. It’s way in the middle of the video that you indicate that much of what is written is in the video…so maybe state that as part of the warning.
• I like the highlights of the Quickstart portion of WEST. An occasional stray comma or apostrophe but the content is excellent. (I would be happy to proofread for you if you need that assistance.) As a person who needs to know what I can expect and what is expected of me in return, this is a big plus.
• I like the freedom that you give your students to use the material, market it, and teach others. It will strengthen their skills and help to build their own confidence.
• The program should appeal to both the novice and the experienced marketer. Certainly, having a logical sequence of tools built upon a strong foundation of knowledge is going to be key to building a successful business. Mike’s points about “nothing getting left behind” is very powerful, especially from someone considered a veteran.
• Amanda, Cara and Cate each remark on portions of the program that have impacted them. Each sounds sincere and the videos don’t sound scripted to me. When the message is not coming from the heart, it is really obvious when people get in front of the camera. Not so with these women.
• Wonderful that you incorporate the personal development skills along with the marketing.
• I absolutely love the idea of videos for your FAQ section and that your support team are students of the program as well. That is a great feature.
• The “social network” idea is good. Brainstorming, support, and partnerships will help even the least experienced individual to keep up. [Kind of like the MAP partnership you and Cara had.] Everyone will want to see everyone else succeed and that network and camaraderie can be inspiring and supportive.
• I would like you to change this one line to read: “You need a list, and you need a RELATIONSHIP with the PEOPLE on that list.” We all know that relationships with people are what make a business successful. Customer service is huge! And knowing what the market needs and wants and how they think will be critical. It’s why your updates will be particularly important. Actually, I know you mention updates in the video but is it mentioned in the text? Hmmmm.
• I guess you’ll need to change “! thought so too” to “I thought so too” instead.
• At the end, I would either bold or capitalize INCREDIBLE and LAST.
• The last paragraph has a couple of typos. Choose instead of chose. Enroll instead of enrol (although you can use enrol and enrolment in British English) and enrollment instead of enrolment.
• Whew! I think this is probably enough out of me…I hope you found this useful.